Marketing Lead for Romania & Hungary (all genders)

Recruiter
Zalando
Location
Berlin
Posted
13 May 2022
Closes
23 May 2022
Ref
4237119
Function
Marketing
Level
Manager
THE ROLE & THE TEAM
The Marketing Lead for Romania & Hungary drives Consumer Marketing in the respective region. In this role you are responsible to bring the local voice and the market insights to life, to drive the value proposition, brand perception and growth in the region.

INCLUSIVE BY DESIGN
At Zalando, our vision is to be the starting point for fashion - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you're great for this role, so please avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/diversity-inclusion
Our employee resource groups: https://corporate.zalando.com/en/diversity-inclusion/our-employee-resource-groups
WHY YOU SHOULD BE INTERESTED
  • The Marketing Lead works closely together with the team to grow market share through awareness and consideration driving Marketing initiatives. This includes local amplification of global initiatives as well as leading with market specific initiatives to capture the local momentum and opportunities.
  • Execute and lead Zalando's Marketing Strategy to meet the business and growth KPIs in the market. Work closely together in a cross functional team to define core audiences and how to win them over. Have a sharp eye on and understand in-depth the market dynamics and upcoming trends to inform the go-to-market-strategy and the wider Zalando organisation. Unlock effectiveness and efficiency wins by scaling best practices across the region.
  • Win new customers, drive the brand perception and deeply understand the consumer and the market - collaborate in the development (e.g. informing and giving inputs) of global Marketing initiatives, planning and executing local amplifications that build on audience and market insights. Manage the regional media spend in the market with the goal of maximizing the effectiveness of our investment both across measurable and non-measurable channels.
  • Lead the business in the market in strong collaboration with key business units and stakeholders, specifically with General Manager and dedicated teams in the Markets to drive the value proposition and bring the market voice to the decision table.
WE'D LOVE TO MEET YOU IF
  • You have 7+ years of relevant Marketing and Commercial experience. Proven track record in driving market share growth. Local competency/experience in the respective region is a plus (but not necessary).
  • You have experience executing and planning Regional/Country Marketing Strategy. Deep expertise in reaching and engaging users, audiences, and segments through a targeted value proposition and marketing strategy, applying latest insights and KPIs to strengthen the marketing position and to drive market share growth and revenue.
  • You are a great team leader, capable of bringing people with you on the strategic journey you will create to optimise your marketing initiatives, generate brand love locally to engage and excite your consumer.
  • You are experienced in getting things done in a fast-paced and ongoingly changing matrix-structured organisational environment. Highly reliable business partner, passionate and able to choose the right battles (prioritisation).
  • You are a strong communicator - Excellent English skills and able to manage various stakeholders effectively. Drive and build healthy inclusive teams promoting diversity.
ZALANDO BENEFITS
Career Development
  • We offer peer-to-peer performance reviews twice a year
  • Learn and develop through our extensive Zalando training platform
  • Join regular all-hands, team meetings, Q&A-sessions, and quarterly anonymous employee surveys to ask your questions and provide your feedback
  • Support from an international team of experts; mentoring and professional development opportunities

Wellbeing
  • 2 days paid leave per year for volunteering
  • Minimum of 27 holiday days per calendar year
  • Online sports courses, wellbeing, and nutrition advice offered by Humanoo personal wellbeing coach app
  • Mental wellbeing support by our Employee Assistance Program and professional consultants to help you find health resources

Flexibility
  • Flexible working hours
  • Relocation assistance available - subject to prior agreement
  • Home office equipment available for hybrid working, to support you working from home
  • Hybrid working model with 60% remote per week
  • Opportunity to work from abroad for 30 (working) days per calendar year

Financial
  • Access to the employee shares program
  • 40% shopping discount on products shipped and sold by Zalando, and 30% discount on Zalando Lounge
  • Discounts from a wide range of external partners

Family
  • Employee parents' forums and employee resource group
  • Supported transition into and out of parental leave, with a buddy and re-onboarding plan
  • 3 fully-paid child sick days per year
  • Free counselling, assistance, and referral service for all matters concerning yourself and your family via the F├╝rstenberg Institute
ABOUT ZALANDO
It's the perfect time to join Zalando on our journey, from being a pioneer in the world of e-commerce, to the starting point for fashion in Europe. We connect customers, brands, and partners across 23 markets.

Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 48 million active customers through a team of diverse skill-sets, cultural backgrounds, and interests.

Our values: https://jobs.zalando.com/en/our-founding-mindset

do.More - our sustainability strategy: https://corporate.zalando.com/en/sustainability

Follow us on Instagram: instagram.com/insidezalando

Please note that all applications must be completed using the online form - we do not accept applications via email.

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