Digital Site Content Associate, Kid's & Special Projects

Ralph Lauren
New York, New York, United States
13 May 2022
04 Aug 2022
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration. Any offer of employment is contingent upon proof of full COVID 19 vaccinations upon hire. Accommodations due to medical or religious reasons will be evaluated in compliance with the law.

Position Overview
The Associate Site Content, will be responsible for developing and executing digital content plans for RLE digital platform. S/he will play a vital role in partnering with cross-functional teams in defining the content strategies to support the business objectives. S/he works as a highly cross-functioning team player across numerous internal stakeholders.

Essential Duties & Responsibilities

• Develop differentiated digital content strategies across for the business across the site & digital commerce platforms focusing driving conversion, brand value and engagement
• Assist in the planning of the site content strategy and marketing campaigns based on customer insights, business trends and company priorities
• Ensure the digital content strategy balances the brand's objectives and a best-in-class customer experience
• Create and manage project briefs (e.g. wireframes, content maps, etc.), working in conjunction with the project management team
• Communicate the strategy and drive the change management of the project to all cross-functional team members
• Work collaboratively within the organization to ensure flawless execution of merchandising, branding and marketing initiatives
• Create and manage shot lists for RL Advertising shoots, providing online shot list needs and ownership
• Pull campaign results leveraging Omniture
• Analyze content data on core KPIs, including traffic patterns, engagement, conversion, pathing behavior, and product selection
• Stay up to date on the latest trends in mobile marketing and commerce

Experience, Skills & Knowledge

• Excellent written and verbal communication and follow through skills
• Brand marketing and e-commerce experience
• Strong sense of urgency and the ability to embrace and maximize a changing landscape
• Highly adept at multi-tasking and setting priorities
• Proactive and positive, with a "can-do" attitude; a collaborative team player and leader who takes a thoughtful, strategic approach
• Capability to consider multiple angles in creating content strategies, balancing brand engagement against immediate financial impact
• Strong web measurement, reporting and analysis skills identifying areas of opportunity via weekly, monthly reports
• Effective and persuasive presentations (verbal and written) for project teams and business leaders
• Ability to work independently and with a cross-functional team including CIEM, business and marketing stakeholders
• Strong critical thinking and problem-solving skills
• Relevant work experience in e-commerce, with experience in content development and optimization

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