Content Coordinator

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

You will coordinate and assist with all aspects of web content publishing for burberry.com across web and app platforms as well as collaborate with development teams.

RESPONSIBILITIES

• Build and publish homepage, landing pages and campaign pages in the CMS to support marketing and customer journeys across 47 domains in 11 languages
• Build digital lookbooks to support press and client engagement journeys
• Support with the migration of content journeys to the new CMS
• Work closely with the design team to achieve the best possible content experience
• Work closely with the copy team to ensure accuracy of online copy and translations
• Partner with SEO to improve organic search performance through content updates
• Manage targeting of personalised messaging/content schedules
• Analytics- contribute to discussions on campaign performance
• Work closely with our retail merchandisers to ensure that product messages are effectively communicated across the website
• Ensure all aspects of the site are error-free and support the best possible customer experience
• Identify opportunities for content improvement

PERSONAL PROFILE

• Demonstrates excellent attention to detail
• Team player
• Strong online commercial awareness
• Highly organised
• Good problem-solving ability
• Self-driven and takes initiative
• Digitally literate
• Experienced in using a web content management system

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: United Kingdom || Not Applicable || London || DIGITAL || NO DEPARTMENT - FDST9007 || n/a ||