Project Manager - Channel Marketing

Recruiter
Burberry
Location
London, United Kingdom
Posted
13 May 2022
Closes
04 Aug 2022
Ref
152183-en_GB
Function
Marketing
Level
Manager
INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

This new role will create an always-on test & learn program for all Performance Media globally. Working alongside the channel managers the aim is to improve our media efficiencies considerably through rigorous testing and applied learning.

RESPONSIBILITIES

• Owner of all Performance Media pilot projects across Paid Search, Paid Social, Affiliates, Organic Search and Programmatic.
• Work with the channel leads and regional teams to define the quarterly pilot program.
• Liaise with Product Marketing, Design, Analytics, eCommerce, Platforms and Media Insights to define and execute all digital channel pilot testing.
• Evaluate pilot performance amongst working groups, helping the channel leads to implement any learnings into BAU.
• Manage all meetings and communication amongst the working groups.
• Work with our agency partners on reporting, budget processes, optimisation, and testing.
• Establish and grow relationships with internal and external partners.

PERSONAL PROFILE

• Previous experience working in a Project Management role.
• Experience within Performance Media.
• Must be resourceful and highly organised with an ability to learn and work independently.
• Excellent communication, writing and analytical skills (Keynote, Excel, etc).
• Strong knowledge of how Search, Programmatic & Social platforms work.
• Experienced in campaign analysis.

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: United Kingdom || Not Applicable || London || DIGITAL || NO DEPARTMENT - FDST9007 || n/a ||

Similar jobs

More searches like this

Similar jobs