Head of Ecommerce

Nanushka is looking for a talented Head of Ecommerce to join our team even in Budapest, Milan or London.

 

The ideal candidate will be passionate about fashion, art, and Nanushka, with a refined aesthetic, detail-oriented mind, and can-do attitude. Nanushka is one of the leading brands in the sustainable luxury segment, we know that selling more is never sustainable. Still, we empower our people to work towards a more sustainable future with us.

 

The Head of Ecommerce will lead the Ecommerce and Digital activities with the overarching goal of increasing customer experience and achieving revenue goals set together with the Chief Growth Officer.

 

Key responsibilities and duties:

 

Commercial Planning

 

• Work in a team with Merchandising and Marketing in order to come up with the best Commercial plan to achieve growth targets 
• Create a platform to share commercial plans, targets and briefings in order to maximize the full potential of each campaign and streamline the execution
• Monitor and review the plans based on current performance and merchandising arrival plan & ST%

 

Website 

 

• Supervising all aspects of website operations run by the team
• Assuring the legal compliance of the site by consulting with the legal department
• Data analysis and ongoing review of the site performance, identifying insights
• Graphic design ownership for the site, including UX and UI, and leveraging with the relevant departments regarding brand image
• Identifying possible new functionalities for the site, improvement of current experiences, developing and testing the new platform
• Overseeing innovation and technology opportunities for the brand: new software to use or new ways to sell, etc, collaborating with the tech department
• Giving continuous feedback on developments, briefing and testing new functionalities
• Payment solution on site: managing existing ones and identifying new ones 
• Supervision on PayPal, Adyen, AmEx payment solutions, Adyen company superuser

 

Digital marketing

 

• Understanding and analyzing GA metrics on paid channels
• Supporting supervision of performance marketing budget in order to drive brand awareness, optimize budget spending and maximize ROAS
• Take part in optimizing and inputting paid media campaigns across different funnel stages and channels
• Constantly looking for new performance marketing channels and initiatives which may bring additional traffic and/or revenues
• Supporting the digital team in planning and monitoring campaigns and digital activities

 

Budget management

 

• Monthly budget management and payment follow ups, budget tracking against the plan and iterating when needed 

 

People management

 

• Developing the ideal org chart for the team in close collaboration with the group level senior e-commerce director
• Providing thought leadership for the team, via innovation, inspiration and education
• Coaching the team to become stronger on ways of working and e-commerce by feedback and demonstration as well as regular 1:1s

 

Data & measurement

 

• Data management and measurement setup for all our online activities (in GA, data studio, platform, etc)
• A continuous reminder of the importance of data to the team, ensuring all (but at least most) decisions are informed by data

 

Customer service

 

• Overseeing the customer service team, and assisting them in dealing with complicated and hard to solve complaints
• Defining the Tov for the communication
• Supervising internal policies and managing the improvement of them 
• Make sure that our internal SLAs are kept and fulfilment and reply times are aligned

 

CRM and Omni-channel

 

• Support the Chief Growth Officer and Marketing in building an Omni Channel CRM and Loyalty program
• Work with Chief Growth Office & Retail to build a consistent experience across the channel and introduce innovative tools and features to improve the Omni channel customer experience

 

The ideal candidate:

 

• has excellent English knowledge

• has some previous experience working in fashion, or at least has a strong interest
• knowledgeable in digital marketing processes, and e-commerce trends and innovations
• has 5+ years of experience in e-commerce
• has experience in people management
• has proven ability to analyze and make data-driven decisions

 

NANUSHKA is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. All qualified applicants will receive consideration for employment without discrimination on the basis of race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.