General Merchandising Strategy Analyst - Calvin Klein

Amsterdam, Netherlands
18 May 2022
31 May 2022
Full Time
About Calvin Klein

Calvin Kleinis a global lifestyle brand built on iconic essentials and powered by bold, progressive ideals. Calvin Klein Europe is part of the PVH Europe organisation that, within that structure, is truly dedicated to the Calvin Klein Brand. On the highest level it is responsible for brand management, product creation and marketing for the European market.

The organisation creates and brings to market a number of different collections, amongst others: Calvin Klein Underwear, Swimwear, Calvin Klein Womenswear and Menswear, CKJ Apparel, CKJ Kids Apparel, Calvin Klein Footwear and Calvin Klein Accessories. Calvin Klein Europe is led by the President Calvin Klein Europe and consists of about 300 associates that are organised in six functional pillars: Business Operations, Strategy & Implementation, Merchandising & Product Development, Buying & Planning, and Marketing & Communications. The General Merchandising Strategy team is part of the Strategy and Implementation pillar.

CKE Strategy and Implementation pillar

The Strategy and Implementation pillar comprises of the teams that are responsible for cross-divisionally and -functionally defining, driving and implementing Calvin Klein Europe's Strategy. The pillar consists of three teams: 1). the 'Business Strategy team' that focusses on defining the highest level strategic priorities for the organization, and the implementation of these priorities through managing strategic and transformation projects; 2). the 'Process Management & Optimization' team that is concerned with continuous optimization of our product creation, marketing, buying, planning, and marketing processes, and, 3). the 'General Merchandising Strategy' team that is responsible for the generating insights on collection performance and building merchandising strategies aligned with the defined overall strategy.

The General Merchandising Strategy team (GMS)

The role of the CK GMS team is to guide and support the divisions with analytics to make the best possible merchandising decisions. The team, in close collaboration with divisions, gives strategical direction, sets objectives on collection KPI, drives change and monitors results, as well as building a closer link between countries, retail, e-com and head office to fulfil consumer needs by creating the framework for profitable assortments.

We are looking to strengthen our connection to consumers and to further deep-dive into sell out information.

The role is based in our Amsterdam headquarter and has 4 key objectives:
  • DRIVE brand KPIs to increase brand profitability and efficiency
  • STRENGTHEN consumer brand experience by incorporating consumer insights into range planning
  • SUPPORT divisions to plan product/collection initiatives to attract, connect & engage the consumer to buys
  • FACILITATE cross-divisional communication and alignment to ensure clarity to end consumers

Key responsibilities

Consumer & Market analysis

• Build and consolidate market insights and market sell through information in order to fully understand the consumer and market place needs for all of Calvin Klein European markets

• Bi-weekly sell out analysis of top European customer

• Organize and animate regular touch points with divisions to deliver insights

• Step in key EDI projects and liaise with consumer insight and ABI team

KPI Tracking/ Setting

• Consolidate and analyze divisional line plans seasonally and compare plans with business KPI targets and previous seasons to meet the overall Calvin Klein Europe KPI's

• Develop and maintain reporting tools to drive the ultimate goal to have the right product in the right place at the right time with the right price

• Supports Divisions in the process of increasing range efficiencies

• Prepare key meetings as range plans, post season evaluation meeting etc.

• Support Divisions in market smart pricing and margin management

• Enable cross divisional/Brands best practice sharing

Data Accuracy

• Validate the accuracy of data used for the forecasts and the analyses

• Validate the accuracy of data from EDI connection


• Assistance in various merchandising projects

• Support preparation of management meetings

The ideal candidate

o 3-5 years of relevant working experience in an analytics heavy role

o Curious and analytical mind, used to looking at product, business and market data and deriving insights from it

o Strong communicator in English, able to translate your findings into a compelling and actionable story for the business

o Great stakeholder management skills and ability to operate as a valued business partner

o Graduated at HBO level or equivalent (or higher)

o Very strong attention to detail and ability to work with big data sets

o Used to working with deadlines, flexible and a true team player

What You Can Expect from Us
  • An opportunity to be part of a team of talented, passionate individuals to really drive impact for the Calvin Klein brand in Europe
  • An highly international working environment that respects diversity, equality,and individuality
  • A work-smartprogramthatenables you to work with flexibility between your home and ourbeautifulstate-of-the-artCampusto work from in Amsterdam
  • A broad array of development opportunities, also facilitated by our own in-house PVH University, and opportunities to progress within the large international PVH organization when the time is right

PVH Europe and ourbrands,TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.