Director of Web Operations

Recruiter
Neiman Marcus
Location
New York, New York, United States
Posted
18 May 2022
Closes
26 Jul 2022
Ref
21362
Function
Ecommerce
About Bergdorf Goodman

As the house of extraordinary taste for almost 120-years,

We are New York's original icon of style.

The legendary window on inventive inspiration,

Discerning since day one, we define the culture of fashion.

We are a community of "creative ingeniuses"

Cultivating experiences beyond the expected,

and nurturing ideas that inspire the joy of discovery.

We thrive on bringing exceptional creative talents together.

We are unabashedly luxury. And luxury is ours to define.

We are Bergdorf Goodman

The Opportunity

Darcy Penick, President of Bergdorf Goodman and one of the first leaders in pure-play fashion e-commerce, has built a team of industry pioneers who are bringing their collective expertise and commitment to operational excellence to the world of Bergdorf Goodman. As the destination to discover best in class designers, emerging brands and exclusive products, Bergdorf Goodman provides customers with transformative experiences that embody the definition of modern luxury.

Director of Online Operations

BG is seeking someone to act as a key leader in driving the BG.com business. This individual will oversee critical streams of work including item induction and publishing to site and will play a leadership role in driving the day-to-day priorities of multiple cross-functional leaders to strategically drive the BG.com business. This individual should have a proven track record of driving high-growth business performance by connecting data results with informed action and thrives in a fast-paced, highly cross-functional environment.

Objectives
  • Translate by category and by brand merchandising sales plans into web performance GMV plans that center on digital KPI's including traffic, conversion and AOV.
  • Act as a leader for the BG.com across Performance Marketing, Brand Marketing, Editorial and Product to drive digital KPIs that tie back to retail sales plans
  • Oversee time-to-web metrics and provide transparency of data to drive optimal performance and productivity throughout full process


Responsibilities
  • Report weekly brand plan performance. Identify risks and opportunities. Discover ways to support with the Performance Marketing team
  • Analyze Web Category Performance. Focus on constant optimization of Browse PFM.
  • Report and communicate Browse improvements to partners in brand marketing, performance marketing and bgo product.
  • Weekly analysis of internal search terms. Identify opportunities for improvement. Partner with Brand Marketing when needed.
  • Plan, monitor, and analyze key metrics for the day-to-day load to site operations to ensure efficient and timely completion of launch date goals
  • Partner with the Studio team to communicate priorities, identify opportunities, and decrease time at the studio.


Qualifications
  • 8+ years of experience in e-commerce and/or retail