SEO Manager

Neiman Marcus
Chicago, Illinois, United States
18 May 2022
26 May 2022

Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG's brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and, catering to loyal luxury customers globally. NMG also owns five Last Call stores and, an e-commerce site that offers premium furniture and home decor.

As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.

Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG's goal is to offer customers a seamless experience across its stores, online, and remote digital selling.

NMG's priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few.

As part of NMG's Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being "All Heart." NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.

NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love - love for customers, love for associates, and love for brand partners.

We're looking for an experienced and knowledgeable SEO manager to join our Digital Marketing/E-commerce team! As SEO Manager, you will report to the SEO Director and be responsible for managing and implementing on-the-page and off-the-page SEO strategies. You'll work closely with internal and external partners to implement best practices and strategic recommendations. This role will lead the natural search across Neiman Marcus and Horchow. The ideal candidate must have at least 3-5 years of hands-on SEO and eCommerce experience.

  • Lead the strategic direction of the SEO function by creating a roadmap and innovation agenda
  • Partner with Product Management, UX, and SEO agencies on technical SEO plan development
  • Research and analyze competitive SEO strategies
  • Oversee the creation of weekly, monthly, quarterly and ad hoc reports
  • Serve as SEO subject matter expert for content writers, digital product teams and technology teams
  • Partner with Paid Media/SEM team to align paid and organic strategies
  • Stay up to date on the latest developments in SEO and search engine algorithm changes
  • Measure and track site ranking factors, keywords, internal and external links, and site content
  • Review and audit owned sites to drive change that complies with best practices (including
  • Work closely with internal teams including Merchandising, Ecomm Operations and Product teams to develop processes ensuring SEO best practices are followed
  • Partner with and manage relationships with external vendors

  • 3-5 years of SEO and eCommerce experience, either in-house or at an agency
  • Excellent understanding of technical SEO requirements
  • Excellent understanding of web analytics (Adobe Analytics and Google Analytics)
  • Strong understanding of enterprise reporting tools (e.g. Tableau)
  • Strong understanding of Ecommerce processes (product setup, inventory management, etc.)
  • Deep understanding of search engine ranking criteria, including local ranking factors
  • Experience working SEO tools - Webmaster Tools, Majestic, Moz, Ahrefs, Screaming Frog, Brightedge, Botify etc.
  • Past-proven experience successfully managing and implementing SEO initiatives for enterprise websites
  • Understanding of HTML, CSS, JavaScript and/or other rich media technologies (website architecture a plus)
  • Ability to work with various types of data to develop and analyze trends and insights
  • Strong written and oral communication skills
  • High-level proficiency with Microsoft Applications (Excel, Word, PowerPoint)
  • Retail apparel E-commerce experience a plus
  • Requires an Bachelor's degree or equivalent experience

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