Head of Direct Marketing (all genders)

Recruiter
Zalando
Location
Berlin
Posted
18 May 2022
Closes
30 Jul 2022
Ref
4192490
Function
Marketing
Level
Manager
THE ROLE & THE TEAM
As the Head of Direct Marketing you will be in charge of defining direct communication to engage and convert, which is derived from our Zalando brand personality, company strategic priorities, and customer needs. You will partner with colleagues of the Marketing and Markets Organization as well as the Technical Platform teams to truly understand customer needs, to define our strategic and commercial communication targets, and to communicate compelling stories that engage customers and bring across our brand values.

You will be part of the Customer Inbox team who inspires, informs, and engages consumers and enables Zalando teams to reach out via personalized direct communication (email and push). This team owns and develops the technical product for message sending further and is closely collaborating with the Direct Marketing Team as a key commercial stakeholder.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be the starting point for fashion - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you're great for this role, so please avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/diversity-inclusion
Our employee resource groups: https://corporate.zalando.com/en/diversity-inclusion/our-employee-resource-groups
WHY YOU SHOULD BE INTERESTED
  • Leading a large team of Direct Marketing Managers (20+ HC, 2 Teamleads)
  • Guiding the team with a comprehensive Direct Marketing strategy and roadmap to deliver on the Fashion Store strategy and Operational Plan
  • Identifying direct communication opportunities to create meaningful moments for consumers along their fashion journey
  • Partnering with Country Manager, Proposition Owner and Marketing/Sales teams on translating strategic objectives into communication strategies Partnering with Design, Content Creator, Copywriter, Marketing, and other teams to shape creative concepts
  • Leverage marketing automation to scale impact of use cases across markets
  • Pitch your own initiatives/projects based on expected business impact to get buy-in from enabling and executing teams
  • Help us identify and develop capabilities of our internal tooling collaborating with Product Management and Engineering
  • Responsible for defining, setting up and driving channel execution in email and push across all relevant countries, adapting a global plan to local needs
  • Responsible to provide professional input to complex assignments / projects and providing direction to more junior members of the organization
WE'D LOVE TO MEET YOU IF
  • 7+ years of professional experience in an online, retail, ecommerce environment
  • Experienced in leading bigger, diverse and complex teams in an agile environment - ready to convince stakeholders and to take juniors along
  • Provide thought leadership within own Marketing discipline but works on broader projects, which require understanding of wider business
  • Deep knowledge in different marketing channels (i.e. email, push, onsite) and techniques, skills, procedures to drive impact
  • Works autonomously, only requiring "expert" level technical support from others
  • Uses in-depth professional knowledge and acumen to develop models & procedures, and monitor trends, within own discipline area
  • Takes end-to-end responsibility for all processes and the results connected
ZALANDO BENEFITS
Career Development
  • We offer peer-to-peer performance reviews twice a year
  • Learn and develop through our extensive Zalando training platform
  • Join regular all-hands, team meetings, Q&A-sessions, and quarterly anonymous employee surveys to ask your questions and provide your feedback
  • Support from an international team of experts; mentoring and professional development opportunities

Wellbeing
  • 2 days paid leave per year for volunteering
  • Minimum of 27 holiday days per calendar year
  • Online sports courses, wellbeing, and nutrition advice offered by Humanoo personal wellbeing coach app
  • Mental wellbeing support by our Employee Assistance Program and professional consultants to help you find health resources

Flexibility
  • Flexible working hours
  • Relocation assistance available for internationals
  • Home office equipment available for hybrid working, to support you working from home
  • Hybrid working model with 60% remote per week
  • Opportunity to work from abroad for 30 (working) days per calendar year

Financial
  • Access to the employee shares program
  • 40% shopping discount on products shipped and sold by Zalando, and 30% discount on Zalando Lounge
  • Discounts from a wide range of external partners

Family
  • Employee parents' forums and employee resource group
  • Supported transition into and out of parental leave, with a buddy and re-onboarding plan
  • 3 fully-paid child sick days per year
  • Free counselling, assistance, and referral service for all matters concerning yourself and your family via the F├╝rstenberg Institute
ABOUT ZALANDO
It's the perfect time to join Zalando on our journey, from being a pioneer in the world of e-commerce, to the starting point for fashion in Europe. We connect customers, brands, and partners across 23 markets.

Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 46 million active customers through a team of diverse skill-sets, cultural backgrounds, and interests.

Our values: https://jobs.zalando.com/en/our-founding-mindset

do.More - our sustainability strategy: https://corporate.zalando.com/en/sustainability

Follow us on Instagram: instagram.com/insidezalando

Please note that all applications must be completed using the online form - we do not accept applications via email.

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