Head of Direct Marketing (all genders)
Job Details
THE ROLE & THE TEAM
As the Head of Direct Marketing you will be in charge of defining direct communication to engage and convert, which is derived from our Zalando brand personality, company strategic priorities, and customer needs. You will partner with colleagues of the Marketing and Markets Organization as well as the Technical Platform teams to truly understand customer needs, to define our strategic and commercial communication targets, and to communicate compelling stories that engage customers and bring across our brand values.
You will be part of the Customer Inbox team who inspires, informs, and engages consumers and enables Zalando teams to reach out via personalized direct communication (email and push). This team owns and develops the technical product for message sending further and is closely collaborating with the Direct Marketing Team as a key commercial stakeholder.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be the starting point for fashion - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you're great for this role, so please avoid including your picture, age, and marital status in your CV as well.
We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/diversity-inclusion
Our employee resource groups: https://corporate.zalando.com/en/diversity-inclusion/our-employee-resource-groups
WHY YOU SHOULD BE INTERESTED
Career Development
Wellbeing
Flexibility
Financial
Family
It's the perfect time to join Zalando on our journey, from being a pioneer in the world of e-commerce, to the starting point for fashion in Europe. We connect customers, brands, and partners across 23 markets.
Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 46 million active customers through a team of diverse skill-sets, cultural backgrounds, and interests.
Our values: https://jobs.zalando.com/en/our-founding-mindset
do.More - our sustainability strategy: https://corporate.zalando.com/en/sustainability
Follow us on Instagram: instagram.com/insidezalando
Please note that all applications must be completed using the online form - we do not accept applications via email.
As the Head of Direct Marketing you will be in charge of defining direct communication to engage and convert, which is derived from our Zalando brand personality, company strategic priorities, and customer needs. You will partner with colleagues of the Marketing and Markets Organization as well as the Technical Platform teams to truly understand customer needs, to define our strategic and commercial communication targets, and to communicate compelling stories that engage customers and bring across our brand values.
You will be part of the Customer Inbox team who inspires, informs, and engages consumers and enables Zalando teams to reach out via personalized direct communication (email and push). This team owns and develops the technical product for message sending further and is closely collaborating with the Direct Marketing Team as a key commercial stakeholder.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be the starting point for fashion - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you're great for this role, so please avoid including your picture, age, and marital status in your CV as well.
We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/diversity-inclusion
Our employee resource groups: https://corporate.zalando.com/en/diversity-inclusion/our-employee-resource-groups
WHY YOU SHOULD BE INTERESTED
- Leading a large team of Direct Marketing Managers (20+ HC, 2 Teamleads)
- Guiding the team with a comprehensive Direct Marketing strategy and roadmap to deliver on the Fashion Store strategy and Operational Plan
- Identifying direct communication opportunities to create meaningful moments for consumers along their fashion journey
- Partnering with Country Manager, Proposition Owner and Marketing/Sales teams on translating strategic objectives into communication strategies Partnering with Design, Content Creator, Copywriter, Marketing, and other teams to shape creative concepts
- Leverage marketing automation to scale impact of use cases across markets
- Pitch your own initiatives/projects based on expected business impact to get buy-in from enabling and executing teams
- Help us identify and develop capabilities of our internal tooling collaborating with Product Management and Engineering
- Responsible for defining, setting up and driving channel execution in email and push across all relevant countries, adapting a global plan to local needs
- Responsible to provide professional input to complex assignments / projects and providing direction to more junior members of the organization
- 7+ years of professional experience in an online, retail, ecommerce environment
- Experienced in leading bigger, diverse and complex teams in an agile environment - ready to convince stakeholders and to take juniors along
- Provide thought leadership within own Marketing discipline but works on broader projects, which require understanding of wider business
- Deep knowledge in different marketing channels (i.e. email, push, onsite) and techniques, skills, procedures to drive impact
- Works autonomously, only requiring "expert" level technical support from others
- Uses in-depth professional knowledge and acumen to develop models & procedures, and monitor trends, within own discipline area
- Takes end-to-end responsibility for all processes and the results connected
Career Development
- We offer peer-to-peer performance reviews twice a year
- Learn and develop through our extensive Zalando training platform
- Join regular all-hands, team meetings, Q&A-sessions, and quarterly anonymous employee surveys to ask your questions and provide your feedback
- Support from an international team of experts; mentoring and professional development opportunities
Wellbeing
- 2 days paid leave per year for volunteering
- Minimum of 27 holiday days per calendar year
- Online sports courses, wellbeing, and nutrition advice offered by Humanoo personal wellbeing coach app
- Mental wellbeing support by our Employee Assistance Program and professional consultants to help you find health resources
Flexibility
- Flexible working hours
- Relocation assistance available for internationals
- Home office equipment available for hybrid working, to support you working from home
- Hybrid working model with 60% remote per week
- Opportunity to work from abroad for 30 (working) days per calendar year
Financial
- Access to the employee shares program
- 40% shopping discount on products shipped and sold by Zalando, and 30% discount on Zalando Lounge
- Discounts from a wide range of external partners
Family
- Employee parents' forums and employee resource group
- Supported transition into and out of parental leave, with a buddy and re-onboarding plan
- 3 fully-paid child sick days per year
- Free counselling, assistance, and referral service for all matters concerning yourself and your family via the Fürstenberg Institute
It's the perfect time to join Zalando on our journey, from being a pioneer in the world of e-commerce, to the starting point for fashion in Europe. We connect customers, brands, and partners across 23 markets.
Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 46 million active customers through a team of diverse skill-sets, cultural backgrounds, and interests.
Our values: https://jobs.zalando.com/en/our-founding-mindset
do.More - our sustainability strategy: https://corporate.zalando.com/en/sustainability
Follow us on Instagram: instagram.com/insidezalando
Please note that all applications must be completed using the online form - we do not accept applications via email.
Company
Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.
Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.
Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.
- Fashion Store
Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
- Offprice
The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
- Zalando's Private Labels
Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
- Zalon
Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
- Zalando Marketing Services
The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
- Zalando Fulfilment Solutions
Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
- Zalando Partner Services
Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.
With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.
Company info
- Website
- https://jobs.zalando.com/
- Telephone
- +49 (0)30 2759 4693
- Location
-
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany
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