Campaign & CRM Coordinator

Location
Hong Kong, Hong Kong
Posted
18 May 2022
Closes
17 Jun 2022
Ref
4246100
Function
Marketing
Vestiaire Collective is the leading global platform for desirable pre-owned fashion. Curated by its trusted community of fashion lovers, members inspire one another whilst selling and buying unique pieces from each others' wardrobes.

Encouraging consumers to join the circular economy as the sustainable alternative to throw-away fashion, the platform is unique due to its highly engaged community, its rare desirable inventory and its authenticity and quality control process. Launched in Paris in October 2009,

Vestiairecollective.com has close to 15 million members across 80 countries worldwide with offices in cities Paris, New York, Berlin, Hong Kong, Seoul, Singapore, Shanghai, Ho Chi Minh City and Tokyo.

Our values have built our success and made us who we are as a fast-growing company because we think collective: we work with style, with entrepreneurial spirit and with passion. We currently have a diverse global team of 650 employees representing more than 50 nationalities. Our values are community, activism, transparency, dedication and greatness. We are proud to be a BCorp.

Vestiaire Collective is looking for a Campaign & CRM Coordinator to join the team in Hong Kong.

About the role

Do you have a passion for understanding & connecting with customers? Are you creative yet analytical, and excited about translating innovative ideas into campaigns based on data-driven insights? Do performance and growth excite you? If the answer is yes, join our dynamic and talented team! Reporting to the Head of Campaign & CRM APAC, the Campaign & CRM Coordinator is responsible for the execution of the region's Onsite & CRM initiatives based on data and trends to drive the rapid growth of Asia markets.

What you'll be doing
  • Support in planning of campaigns that connect and grow the Vestiaire Collective community and drive business performance
  • Maintenance of Onsite content and execution of CRM communications to drive discovery, engagement, and retention
  • Cross-team coordination with Global teams (Creative, Content, CRM, Supply, Product) and Regional teams (Marketing, C2C, B2C) to ensure alignment and timely delivery of campaigns from brief to launch
  • Support in campaign performance analysis through weekly & monthly reporting to identify trends and insights to improve onsite & CRM customer experience
  • Perform market research and competitor benchmarking to make informed campaign-planning decisions
  • Act as APAC functional Center of Excellence in Content Management System (CMS) & Customer Relationship Management (CRM) tool with sharing of established best practices


Who you are
  • Bachelor degree or Master's degree in Digital Marketing related disciplines, with minimum 1 year working experience
  • Previous CMS and/or CRM experience a Plus
  • Pro-active, highly motivated, detail oriented and process driven individual with excellent numerical and communication skills
  • Curious and passionate about Customer Experience & Marketing
  • Team player but also a self-starter
  • Good Excel knowledge, SQL knowledge a plus
  • Fluent in English & Cantonese


What we offer
  • A meaningful job with an impact on the way people consume fashion and promote sustainability
  • Flexible work arrangements
  • The opportunity to create impact in a high growth environment
  • The possibility to work as part of a global diverse team with more than 50 nationalities
  • 2 days to help Project - reinforcing your activist journey and volunteer for an association
  • Investment in your learning and growth
  • Competitive compensation and benefits package

Vestiaire Collective is an equal opportunity employer. We strive to develop an inclusive work environment that reflects the diversity of our fashion activist community