SEO Content Writer - FARFETCH

Location
UK London
Posted
19 May 2022
Closes
16 Jun 2022
Ref
f2762597-9879-425a-a3bb-258a2e7e722f
Function
Operations
Level
Manager
Hours
Full Time
THE ROLE

We are looking for an SEO Content Writer to join our progressive and innovative Content team. This is a fully generalist role, with clear scope to be involved in all aspects of the work our brilliant team do. Reporting into the SEO Content Supervisor, you'll focus on creating 'revolutionary' listing descriptions, meta descriptions and category copy, based on your research into brands and categories. Using your SEO knowledge and working to the company's brand guidelines, you will be required to create well-written and succinct copy to describe luxury clothing, accessories and lifestyle products sold on FF.com .

Flexibility, tenacity and a proactive attitude are essential for this role. You will be writing engaging, high quality copy that perfectly meets the FARFETCH tone of voice and SEO best practices. You will also be encouraged to collaborate with the wider team in drawing insight from data and supporting the innovation of our copywriting methods.

Ideally, you will have experience working in an environment which is fast-paced and deadline-driven in a copywriting role. A background in fashion and/or ecommerce is preferred.

WHAT YOU'LL DO

    • You will create concise, engaging and optimised brand and category listing descriptions and metadata
    • You will research brands and categories
    • You will work between SEO and Content Teams to ensure tone of voice and brand standards are met
    • You will produce a high volume of copy, adhering to our targets and KPIs
    • You will upload copy to our in-house CMS while meeting tight deadlines and targets


WHO YOU ARE

    • You are knowledgeable of SEO copy best practices
    • You have experience working within digital content writing
    • You are a flawless writer with a keen eye for detail and accuracy
    • You are able to keep up with tight deadlines, rigid KPIs and luxury industry-level standards
    • You are enthusiastic about luxury fashion
    • You are a dedicated team player with a positive attitude
    • You are highly self-motivated and passionate about FARFETCH and our mission


Responsible for creating 'revolutionary' listing descriptions, meta descriptions and category copy, based on your research into brands and categories. Using your SEO knowledge and working to the company's brand guidelines, you will be required to create well-written and succinct copy.${description2}

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