Head of Marketing

Garrard, in the heart of London’s Mayfair, is where every item of Garrard jewellery begins its journey to creation. Here, we welcome our clients to browse our collections and experience Garrard – past, present and future – first-hand. 
Founded in 1735 in London’s West End by master silversmith George Wicks, Garrard received its first royal commission from Frederick, Prince of Wales, in the same year. Appointed the first official Crown Jeweller in 1843, we have proudly played our part in British history ever since, creating jewels that have captured imaginations throughout the world. From Queen Mary’s consort crown to Princess Diana’s engagement ring, Garrard has crafted some of the most famous jewels of all time. With Garrard’s future continuing to unfold, great jewellery traditions are being written anew in designs that move the heart and empower the soul – now, and forever. 

Overall Summary

Garrard is seeking a passionate and innovative Head of Marketing to focus on CRM and Offline Marketing. This person will oversee the development and implementation of all offline activity both at retail and wholesale level. Focus will be on nurturing current clients, but more importantly, a focus on new client acquisition and conversion, as well as client experience and engagement. The Head of Marketing will be responsible for the planning and implementation of CRM strategies across the company encouraging customer retention and customer loyalty. The role will work closely with the CMO ensuring overall brand vision and global marketing strategy are being implemented and delivered to meet objectives and maximise results.

Job Description:

CRM:

• Ownership and full management of the CRM and loyalty strategy Define, develop and implement a CRM strategy that works seamlessly across the organisation and captures all required information at key points in the customer life cycle/funnel Set CRM KPI’s and monitor the performance of these Lead the optimisation of the business’s existing HubSpot platform including segmentation and cleansing of existing client database Manage third party partners /resource and oversee their work streams Customer journey mapping, analysing touch points with the organisation and maximising commercial opportunities Play a leading role in developing the brand's customer communication strategy Ensure the database is segmented effectively for targeted marketing activities Develop testing strategies for all aspects of CRM to ensure the most effective approach for the company and its products.

Offline:

• Responsible for the management and implementation of all off-line strategy and activity Develop and implement client-centric activity and events which deliver on brand positioning and strategy Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations Undertake continuous analysis of competitive environment and consumer trends Maintain effective internal communications to ensure that all relevant company functions are kept informed of offline marketing activity Monitor and report effectiveness and results of offline marketing Responsible for the successful management of the offline and CRM marketing budget

Requirements for this role:

• Minimum 8 years luxury experience Hubspot and CRM experience essential Good understanding of retail KPI’s Experience working with international markets Excellent leadership and team management skills Strong financial acumen and ability to plan, track and measure budgets Strong analytical and negotiation skills with commercial awareness Highly organized and detail-oriented Experience managing teams and third party partners Solution driven, resourceful, resilient, determined Strong IT and Excel skills Languages preferred (not essential)