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Head of Social Media & Influencer (all genders)

Employer
Zalando
Location
Berlin
Closing date
14 Jun 2022

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Function
Marketing
Level
Manager

Job Details

THE ROLE & THE TEAM
As Zalando continues to grow as a business, we're looking for a Head of Social Media and Influencer that can lead innovative, culture-centric and insight-led strategies and plans that will land with success and seed Zalando's reputation and brand values. This role also requires a high-level grasp of commercial viability while also managing global budgets, incumbent agencies and brand partners.

The Head of Social Media and Influencer will work to develop robust, integrated social media and influencer strategies that drive engagement and advocacy for Zalando and Zalando propositions (such as Designer, Beauty and Recommerce), they will develop and manage a broad strategy to innovate and set world-class standards for social media and influencer marketing. They will develop and lead a team that can create and implement highly shareable content that is creative, thumb-stopping and in line with our Zalando brand values. They will be expected to work closely with global marketing, local marketing and PR teams to ensure that social media plans are effectively integrated into Global and local marketing and paid media efforts, as well as leverage any potential earned and owned media opportunities. They will partner with key social media platforms such as Facebook, YouTube, Instagram, TikTok, as well as seek out and develop new and emerging platforms that can help us grow our customer base and brand.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be the starting point for fashion - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you're great for this role, so please avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/diversity-inclusion
Our employee resource groups: https://corporate.zalando.com/en/diversity-inclusion/our-employee-resource-groups
WHY YOU SHOULD BE INTERESTED
  • The ideal candidate will understand how to use social media to strategically build brands, create attention and generate customer advocacy on a global scale. They will have developed highly creative social media marketing campaigns (preferably in the fashion space) and will have demonstrated the ability to think big and implement innovative ideas in ways that create significant social sharing and PR attention. Reporting to the VP Marketing, they will play an active role in ensuring the efficient and effective execution of campaigns at both a global and local level, paid and organic, while advocating a culture that promotes creative, social-first, culture-driven and collaborative ways of working.
  • The Head of Social Media and Influencer will lead the development of a strategic social media marketing plan and its associated budget across campaigns and channels, and will credibly position Zalando at the heart of fashion & beauty culture. These plans will result in solid and meaningful relationships with our target audience, external partners, and key people of influence.
  • This candidate will understand the importance of a brand being able to stand out in a competitive marketplace. Naturally passionate about sustainability, diversity and self-expression, the Head of Social Media and Influencer will understand what is culturally relevant and build an emotional connection with consumers, both locally and globally.
  • The Head of Social Media and Influencer will stay abreast of emerging issues and challenges that Zalando is - or could - face in the future. They will be proactive in their approach to finding solutions and contributions that will help future-proof the business.
  • Lead the development and direct the implementation of a wide range of content forms, including video, text, still imagery, animation, live action and other content forms that best utilize the technology available on any given social media/digital platform whilst encouraging innovation
WE'D LOVE TO MEET YOU IF
  • You have 10+ years relevant experience working in Social Media, ideally within fashion and lifestyle industries, and with globally established brands. 10+ years' of management experience.
  • You are experienced at leading global Social Media and Influencer teams while also strategically guiding cross functional teams to activate effectively.
  • Adept at working across influencer and brand marketing to create fully-integrated campaigns.
  • Experienced in executing brave and bold communication plans that can generate brand love and commercial success.
  • Comfort in working in a fast-paced environment, adapting quickly and flexibility to change.
  • Exceptional written and oral communication skills, both verbal and written.
ZALANDO BENEFITS
Career Development
  • We offer peer-to-peer performance reviews twice a year
  • Learn and develop through our extensive Zalando training platform
  • Join regular all-hands, team meetings, Q&A-sessions, and quarterly anonymous employee surveys to ask your questions and provide your feedback
  • Support from an international team of experts; mentoring and professional development opportunities

Wellbeing
  • 2 days paid leave per year for volunteering
  • Minimum of 27 holiday days per calendar year
  • Online sports courses, wellbeing, and nutrition advice offered by Humanoo personal wellbeing coach app
  • Mental wellbeing support by our Employee Assistance Program and professional consultants to help you find health resources

Flexibility
  • Flexible working hours
  • Relocation assistance available - subject to prior agreement
  • Home office equipment available for hybrid working, to support you working from home
  • Hybrid working model with 60% remote per week
  • Opportunity to work from abroad for 30 (working) days per calendar year

Financial
  • Access to the employee shares program
  • 40% shopping discount on products shipped and sold by Zalando, and 30% discount on Zalando Lounge
  • Discounts from a wide range of external partners

Family
  • Employee parents' forums and employee resource group
  • Supported transition into and out of parental leave, with a buddy and re-onboarding plan
  • 3 fully-paid child sick days per year
  • Free counselling, assistance, and referral service for all matters concerning yourself and your family via the Fürstenberg Institute
ABOUT ZALANDO
It's the perfect time to join Zalando on our journey, from being a pioneer in the world of e-commerce, to the starting point for fashion in Europe. We connect customers, brands, and partners across 23 markets.

Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 48 million active customers through a team of diverse skill-sets, cultural backgrounds, and interests.

Our values: https://jobs.zalando.com/en/our-founding-mindset

do.More - our sustainability strategy: https://corporate.zalando.com/en/sustainability

Follow us on Instagram: instagram.com/insidezalando

Please note that all applications must be completed using the online form - we do not accept applications via email.

Company

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.

Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.

Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.

  • Fashion Store
    Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
     
  • Offprice
    The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
     
  • Zalando's Private Labels
    Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
     
  • Zalon
    Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
     
  • Zalando Marketing Services
    The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
     
  • Zalando Fulfilment Solutions
    Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
     
  • Zalando Partner Services
    Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.


With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.

Company info
Website
Telephone
+49 (0)30 2759 4693
Location
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany

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