Digital Marketing Assistant

Ralph Lauren
Nutley, New Jersey, United States
26 May 2022
29 Jun 2022
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
The Digital Marketing Assistant is responsible for the development and the strategic execution of Polo Ralph Lauren Factory Stores-North America (PFS-NA) digital marketing initiatives. This individual is accountable for contributing to marketing programs that generate profit, drive traffic, meet both the divisions financial and marketing goals and differentiate the brand within the outlet channel to deliver a best in class customer experience. The Digital Marketing Assistant is also responsible for fostering productive cross-functional relationships with internal/external partners. Teamwork, leadership, process, relationship management and effective communication, as well as attention to detail are critical aspects of this position's responsibilities.

Essential Duties & Responsibilities
Optimize Customer Engagement · Develop quarterly/annual marketing strategies for all digital campaigns · Manage all digital marketing projects from concept development through execution · Partner with internal digital team to launch and develop new initiatives · Capture hindsight program performance and identify key learnings to impact future initiatives Increase Productivity · Meet with cross-functional team to review business results against projections and plans to inform future decisions · Support financial strategies by utilizing historical performance, current trend analysis, market research and cross-functional feedback in partnership with manager · Collaborate with cross divisional marketing teams to maximize cross channel productivity · Manage relationship with external vendors to ensure timely execution of all digital initiatives · Lead meetings and/or presentations to cross channel, cross divisional and cross functional business partners; including quarterly digital marketing strategies to business leaders Process Leadership · Manage maintenance of daily/ weekly tracking of business results; understand impact of marketing programs to PFS-NA business and communicate findings · Compile, analyze, identify and apply insights to drive productivity for all digital outreach in partnership with CIX
* · Manage digital marketing invoice maintenance · For all initiatives, ensure resources are in place, budgets are optimized, and projects are managed efficiently, flawlessly and on time; partner with manager and cross functional/divisional peers Talent Management · Ensure annual goals and development plan are in place and delivered; follow-up check points are established to ensure application of learning · Team player with excellent relationship building skills

Experience, Skills & Knowledge
* Proactive and solution oriented
* Previous experience
* Aptitude to understand and apply marketing data; program ROI
* Ability to prioritize responsibilities in line with business objectives; manage short and long term initiatives simultaneously
* Manage short and long term deadlines simultaneously and effectively
* Excellent attention to detail and quality assurance capabilities
* Team player with excellent relationship building skills
* Exceptional organizational skills
* Demonstrate strong listening, written and communication skills Strong written, verbal and interpersonal skills; ability to interact with varying levels of management
* Budget management Systems Knowledge · Computer proficiency (i.e. Word, Excel, PowerPoint, Outlook); ability or aptitude to learn technical applications quickly

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