PR Manager

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

The role of the PR Manager serves as a true deputy to the PR Director across all Brand activity, working to support the wider team across projects and with line management responsibility of the Press Office Assistant.

The PR Manager is responsible for the development of the global strategic communication of the brand across key initiatives, shows, events and positioning of leadership stakeholders while working with the regional teams to execute the brand public relations strategy globally.

RESPONSIBILITIES

· LEAD STRATEGIC PLAN DEVELOPMENT AND GLOBAL DIRECTION FOR ALL BRAND-LED INITIATIVES

· LEAD DEVELOPMENT OF PRESS STRATEGY AND TIMELINES SURROUNDING ALL KEY BRAND MOMENTS, CAMPAIGN LAUNCHES, GLOBAL AND LOCAL EVENTS AND PARTNERSHIPS IN AN EFFORT TO BUILD AWARENESS, DRIVE TRAFFIC AND GROW BUSINESS

· ENSURE ALL KEY GLOBAL BRAND FOCUSES ARE EFFECTIVELY AND EFFICIENTLY COMMUNICATED TO REGIONAL TEAMS, RESULTING IN DRIVING AWARENESS AND INCREASED MEDIA COVERAGE

· PARTNER WITH OUR INTERNAL MARKETING AND COPY TEAMS TO DEVELOP ALL CAMPAIGN AND BRAND MESSAGING FOR PR USE

· WRITE ALL BRAND PROPOSALS, PLANS AND GLOBAL PRESS RELEASES AND MEDIA ALERTS.

· DEVELOPMENT AND IMPLEMENTATION OF STRATEGIC APPROACH TO LEADERSHIP STAKEHOLDERS INCLUDING CHIEF CREATIVE OFFICER

· WRITE ALL QUOTES AND ONLINE COPY FOR CCO AND CMO WHERE RELEVANT

· SUPPORT ALL CCO FEATURES INCLUSIVE OF SHOOT EXECUTION AND PLANNING

· SUPPORT PR PLANNING AND EXECUTION OF FASHION SHOWS AND SEASONAL BRAND MOMENTS

· PRIMARY LIAISON BETWEEN PR TEAM AND INTERNAL MARKETING AND CREATIVE TEAMS ON ALL PR BRAND STRATEGIES

· MANAGE PR TEAM SUPPORTING ROLES ACROSS ALL BRAND INITIATIVES

PERSONAL PROFILE

. STRONG PR EXPERIENCE, EITHER IN-HOUSE OR AT AN AGENCY

. EXCELLENT PROJECT MANAGEMENT SKILLS, ABLE TO LEAD LONG-TERM PROJECTS IN PARTNERSHIP WITH MULTIPLE SENIOR INTERNAL STAKEHOLDERS

. STRONG EXPERIENCE OF WORKING TO DELIVER INTEGRATED

. COMMUNICATIONS PLANS

. EXCELLENT WRITING SKILLS

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: United Kingdom || Not Applicable || London || MARKETING || CENTRAL - PUBLIC RELATIONS || n/a ||