Product Manager - Paid Acquisition, Awareness & Engagement - FARFETCH

UK London
27 May 2022
13 Jul 2022
Full Time
FARFETCH exists for the love of fashion. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.

We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.


We're the customer experts and advocates. Our teams work on the end-to-end product lifecycle; from understanding the motivations and needs of our customers and partners, to designing and testing hypotheses, to creating industry-leading experiences for luxury shoppers, sellers and service providers. We set our Product vision and achieve our strategy in close partnership with teams across the business.


You will oversee strategy and execution of amplifying our Marketplace and Brand presence across Farfetch's paid Marketing channels. Helping users understand our service proposition, range and catalogue, and connecting them to Brands and Products they'll love across luxury fashion and beauty. You'll support the business in their goals of optimising the experience within those channels (Organic Search & SEO, owned social media, referrals & brand advocacy), building the platform, tools, and data to ensure the best representation of Farfetch before the user's visit - as well ensuring their on-site visit matches their expectations.


    • You will advocate for your users needs and champion user-centred approach to supporting business partners to deliver intuitive and delightful user experiences.
    • You will work with our business users to identify ways to improve our marketing performance, and support teams reaching their commercial goals and OKRs.
    • You will gather and distil detailed requirements from several sources, such as user research, analytics and product teams and turn them into a relevant vision and feature definition.
    • You will work with marketing, commercial, and brand partners to build a product roadmap, creating appropriate business cases to guide product enhancement.
    • You will present product plans, benefits and results, to a spectrum of audiences.
    • Keep up-to-date with new trends in the global market, ideating on ways to improve the Farfetch setup to improve our marketing capabilities.
    • Oversee the product lifecycle of each of the products in your portfolio, through research, design, development, maintenance and documentation.


    • You are passionate about developing customer-centric products and solving complex problems that impact multiple teams.
    • You have knowledge of, or are experienced working with tooling.
    • You have a background in Product and are experienced in managing delivery and discovery teams.
    • You have a good understanding of what influences luxury fashion consumers.
    • You have experience working in large-scale organisations with a global customer reach.


    • Health insurance for the whole family, flexible working environment and well-being support and tools
    • Extra days off, sabbatical program and days for you to give back for the community
    • Training opportunities and free access to Udemy
    • Flexible benefits program
    • FARFETCH Equity plan


    • FARFETCH is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities.

As a Product Manager for Paid Acquisition & Awareness, you will sit in the Inspiration, Discovery & Engagement team and work with a team of designers, researchers and developers to efficiently build global experiences to inspire our customers to shop the largest range of products in luxury fashion.${description2}

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