Director, Global Social Media

About Banana Republic

Banana Republic was founded with an explorer's spirit and a desire to venture to new places, beyond the boundaries of the everyday. Our clothing is designed for a life with no boundaries.

We travel near and far in search of the finest materials and fabric innovations to infuse style with substance, because we believe that what you wear should open a world of possibilities. And the people that make up Banana Republic share the same qualities as our brand: curious, connected, undaunted by boundaries. Sound like you? Join us for the adventure of what's next.

About the Role

The Banana Republic Social Media team drives the brand expression across all social media platforms with a deep focus on community acquisition, retention, and engagement. They oversee the launch and execution of marketing initiatives that support the brand's overall marketing objectives, and often times spearhead new initiatives to support brand goals of acquiring a younger customer demographic.

The Director of Global Social Media will lead a team of creative, strategic and community-focused marketers, who are regularly interpreting business needs, and finding creative ways to activate on social. This team keeps a very close eye on pop culture, trends and innovation.

The person in this role serves as the primary point of contact and is directly embedded with the Brand & Creative teams. The ideal candidate must have strong communication, leadership and influencing skills, with the ability to be flexible and nimble, regularly pivoting in new directions based on the brand's evolving needs. This role reports to the VP Marketing.

What You'll Do

• Build and evolve Social Media strategies across all existing organic social channels, while keeping an eye on new, emerging platforms
• Continue to grow community of over 4.3MM, with an emphasis on attracting new followers on TikTok and Instagram
• Own social creative strategy, while partnering closely with Director, Creative to ensure content is platform-appropriate and brand-building.
• Lead the social and creative team in monthly social activation brainstorms, overseeing/owning process from concepting through to execution
• Develop strategies to acquire a new customer demographic (Millennials and Gen Z)
• Drive influencer strategy and oversee influencer agency relationships. Ideally, you also have a personal rolodex of influencer talent and an eye for determining the right partners
• Regularly engage with senior leadership team to communicate strategy and plans across priority social platforms
• Provide direction and oversight for international (Japan), franchise markets and Banana Republic Factory social teams
• Plan and execute social-first photo/video shoots at least once per quarter, in partnership with Director, Creative.
• Manage US organic social media budget, balancing costs to fund influencer activations, social-first shoots and cultural moment celebrations
• Liaise with Marketing, PR, Media, Merchandising, Customer Service, Corporate Communications, Gap Inc & Customer Belonging. Regularly communicate strategy, seasonal plans and manage incoming requests from cross-functional partners
• Evolve and grow our employee Social Media Ambassador Program

Who You Are

• Bachelor's degree or equivalent
• 7+ years of experience building social media programs for a large, global brand (luxury or fashion experience strongly preferred)
• Equal parts creative and strategic, you'll balance the needs of maintaining luxury-focused brand positioning, while keeping a close eye on content performance
• A strong editorial eye. You are comfortable and experienced owning a brand's social creative identity and social tone of voice

Benefits at Banana Republic

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row. US Candidates - Non NYCPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.US Candidates - NYCBeginning December 27, 2021 the City of New York requires all employees in the City who work on site to provide proof that they are fully vaccinated against COVID-19, unless an exemption from the vaccine requirement is approved due to an accommodation for a disability, a sincerely held religious belief or other legally protected basis (including status as a victim of domestic violence, stalking or sex offenses).