Head of Digital & eCommerce

Silk Laundry was born in 2015 from a desire to explore the intersection of quality fabrics and construction, conscious living and philanthropy.

Our brands purpose to create simple luxury for conscious living and our values are at the core of everything we do.

Our values are who we are and what we truly believe in. Our people aligning to these values is key as we aspire to be more than just a job for our people.

A Considered Approach

Sustainability and Awareness

Timelessness & Simplicity

Attainable Luxury & Uncompromised Quality

Educating & Empowering

We aspire to maintain the highest standard of quality, presentation and service and are searching for the next passionate individual to join our rapidly growing team!

About The Role:

This role is responsible for supporting the commercial progression of Silk Laundry online and delivering a premium, engaging and consistent experience in line with the Silk Laundry customer journey across ecommerce. You will ensure that the product presentation and communication is in line with the brand standards of quality, while ensuring it is properly localised for consumers across global markets.

You will provide a range of expert leadership in both practical ecommerce management and strategic platform-oriented solutioning. You will lead a growing ecommerce function and drive new, innovative online commerce opportunities across the Silk laundry brand. In this strategic role, you will own projects from ideation to implementation, gathering data, driving insights, and making strategic recommendations to impact the business. In this role you will collaborate with other departments to drive insights that craft the existing business and harness innovative technologies and opportunities to drive future growth.

Core Responsibilities:

eCom store performance

• Driving commercial performance through the online sales funnel and customer lifecycle Promotions – maximise opportunities to convert customers with temporary and seasonal offers. Experience or awareness within Silk Laundy's premium fashion sector important Conversion rate optimisation – convert traffic to customers using UX, content, technology. Experience or awareness of Silk Laundry's core consumer behaviour and preferences is important Website Merchandising – ensure products are grouped and displayed to maximise clicks and engagement, as well as inputting into product strategy and prioritisation Inventory Management - work with Merchandising team to support inventory forecasting, availability and marketing Fulfilment – support customer service and warehouse teams to constantly improve customer experience Manage day to day responsibilities of running an eCom business – eg new product launches etc

Digital performance marketing

• Paid search – work with the marketing team to drive profitable performance in global markets with a focus on Australia and strategic international markets Paid social – work with the marketing team to drive profitable performance in global markets with a focus on Australia and strategic international markets SEO – improve global visibility in search engines through onsite optimisation and offsite/PR link building Email – work with the marketing team to create demand and convert 3rd party – discover new acquisition channels that can deliver profitable and scalable traffic  Communication, reporting and attribution – educate the senior and wider Silk Laundry team on activity delivered, strategy and performance

What you need to succeed:

• Bachelor’s degree required; MBA or other advanced degree is a plus 3+ years of hands-on operational role(s) leading ecommerce business Ability to break down problems and structure comprehensive solutions Ability to understand data flows and system integrations Experience with quantitative modelling and data manipulation Experience handling inventory based on multifaceted supply and demand Positive demeanour, comfort with ambiguity, and a bias for action Outstanding management and leadership skills and ability to motivate, inspire and develop team members for high performance outcomes Plan, manage and create strategy around global projects; understand available resources, develop timeline, budget and assign areas of responsibility Lead teams to achieve company goals and solve business issues in creative and effective ways Outstanding ability to influence and build relationships Adapt and lead change initiatives

Our Benefits:

• A supportive team and brand culture. Generous employee discounts, pre-order programs and clothing allowances. In house Training and development programs to empower you to be your best self. We appreciate our hard working teams however, a healthy work life balance is one in which we actively promote with our wellness benefits. This includes an Employee Assistance Program, My Fitness Passport and other perks to support your physical, mental, and social well being. Great opportunity to excel in your career and grow within the company.

If you believe you can contribute to the Silk Laundry family in a positive way, we would love to hear from you.

Please note that due to the high volume of applicants for this role, only those with a high level of experience will be shortlisted for interviews and contacted. We thank you in advance for your application and can’t wait to hear from you!