CRM Specialist - Farfetch Platform Solutions - FARFETCH

Expiring today

Location
UK London
Posted
02 Jun 2022
Closes
04 Oct 2022
Ref
3989f84c-3951-4448-bb28-e8cac5737cc4
Function
Marketing
Level
Manager
Hours
Full Time
FARFETCH exists for the love of fashion. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.

We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.

MARKETING

We're a diverse team of Marketing professionals, spanning artistic and scientific expertise. We're driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test-and-learn culture and collaborative style.

LONDON

Our office is located in Old Street, London's tech hub. With an open-plan space, ideal for collaborative working, an outdoor terrace for a team lunch, or a dedicated studio for a yoga class.

THE ROLE

You will be responsible for planning and executing CRM strategies for some of the leading brands in the fashion industry. You will liaise with the brands closely on a day-to-day basis and drive their CRM strategy to enable revenue growth and brand loyalty. Additionally, you will play a key role in defining and executing on the tech roadmap and strategy. You will work closely together with other members of the CRM team and the clients, but you will also form a close relationship with our Product, BI, and Development teams who are based in our office in Portugal. You will be given the opportunity to further develop your technical, as well as client facing and strategy skills. Reporting into the Senior CRM Manager, you will play a key role in ensuring we deliver the best possible CRM solutions and service to the FPS clients.

WHAT YOU'LL DO

    • Liaise between the clients and the CRM designers
    • Build email campaigns and programs within our 3rd party ESP (Responsys)
    • Monitor and report on email performance to the client
    • Run analysis on email performance and provide clients with recommendations based on these results
    • Build and maintain relationships with FPS clients
    • Launch new automated personalised CRM campaigns, working with BI, Data Science and Product on data requirements
    • Work together with the FPS product team based in Portugal to define and prioritise the CRM tech development roadmap
    • Work together with the tech teams to implement new programmes and technical solutions (e.g. Infinity Streams)


WHO YOU ARE

    • Experience in an analytical CRM role
    • Experience working with a tier 1 Email service provider (preferably Responsys)
    • Experience of working in a client facing role; excellent communication skills
    • Outstanding work planning and time management skills: ability to prioritize
    • Ability to work as part of a team whilst also operating pro-actively and independently
    • Ability to appropriately combine attention to detail with longer term big picture/strategic thinking
    • Ability to translate complex technological concepts to team members and clients
    • Knowledge of Microsoft Excel
    • Experience with Google analytics
    • A passion for the luxury fashion industry
    • Knowledge of SQL (beginner)
    • Experience using basic HTML


REWARDS & BENEFITS

    • FARFETCH Equity plan
    • Annual discretionary bonus
    • Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and more
    • Critical Illness Insurance and Life Assurance


EQUAL OPPORTUNITIES STATEMENT

    • FARFETCH is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities.


Reporting into the Senior CRM Manager, you will play a key role in ensuring we deliver the best possible CRM solutions and service to the FPS clients.${description2}

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