Marketing Manager Nordics - Zalando Lounge (all genders)

Recruiter
Zalando
Location
Berlin
Posted
02 Jun 2022
Closes
05 Jul 2022
Ref
4261821
Function
Marketing
Level
Manager
THE ROLE & THE TEAM
As a Marketing Manager for Nordics, your role is to contribute to the overarching goal of positioning Zalando Lounge as Starting Point for Offprice Fashion.

You will manage all local upper funnel brand and social marketing activities in the markets you look after to grow our brand KPIs, particularly awareness, reach and engagement, help position Lounge strongly vs. key competitors and contribute to the Lounge team reaching its ambitious growth targets.

Building the brand in the respective market includes driving brand awareness and the image of Zalando focusing on the key benefits of Lounge via customer insight-driven, social-first communication. In partnering with key commercial and planning functions, as also your colleagues in Display and Performance Marketing, your initiatives will help drive both new customer acquisition and retention by delivering key brand-building messages that resonate with our target audience, but also build awareness for the specific benefits of the Offprice proposition.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be the starting point for fashion - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you're great for this role, so please avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/diversity-inclusion
Our employee resource groups: https://corporate.zalando.com/en/diversity-inclusion/our-employee-resource-groups
WHY YOU SHOULD BE INTERESTED
  • Create a compelling, user-insight led local marketing strategy in close collaboration with your Marketing Lead considering all upper funnel touchpoints
  • Generate key user and competitive insights to help and guide decision making
  • Plan, brief, execute and track local marketing campaigns in collaboration with the various cross-functional stakeholders
  • Develop locally relevant activations via local events, sponsorships, marketing stunts and marketing partnerships (with fashion and non-fashion brands)
  • Define and implement our media strategy in line with the country strategy and local media agencies to execute our campaigns together with the Marketing Lead
  • Act as the guardian of the Zalando brand by ensuring consistency in communication (tone of voice) across the different touchpoints
WE'D LOVE TO MEET YOU IF
  • You have successfully completed a degree in Marketing or Communication and round off your passion for Brand Marketing, Online Marketing, Media Buying, Social Media, Agency or E-Commerce with a minimum of 6 years of professional marketing experience in the field
  • You have a strong understanding of the (Social) Media landscape in both Offline and Online Marketing Channels; basic understanding of the various marketing performance channels is required
  • You have great analytical and reporting skills which makes you understand the bigger picture to drive the business in your local market
  • You have a creative mindset to take into consideration consumer insights and trends to translate them into winning brand moments and activations that are relevant for the local consumers
  • You have a hands-on mind-set and a can do-attitude; you are comfortable with taking projects from ideation to execution in a short time frame while using available resources in a business-savvy way
  • You are well organized and feel comfortable steering several projects with different stakeholders and acting as a key project owner between different departments
  • You are a good communicator & you are fluent in English and your local market's language
  • You have a deep knowledge of the local market to win further the hearts & minds of the consumer and can provide insight into local competitive landscape and market trends
ZALANDO BENEFITS
Career Development
  • We offer peer-to-peer performance reviews twice a year
  • Learn and develop through our extensive Zalando training platform
  • Join regular all-hands, team meetings, Q&A-sessions, and quarterly anonymous employee surveys to ask your questions and provide your feedback
  • Support from an international team of experts; mentoring and professional development opportunities

Wellbeing
  • 2 days paid leave per year for volunteering
  • Minimum of 27 holiday days per calendar year
  • Online sports courses, wellbeing, and nutrition advice offered by Humanoo personal wellbeing coach app
  • Mental wellbeing support by our Employee Assistance Program and professional consultants to help you find health resources

Flexibility
  • Flexible working hours
  • Relocation assistance available - subject to prior agreement
  • Home office equipment available for hybrid working, to support you working from home
  • Hybrid working model with 60% remote per week
  • Opportunity to work from abroad for 30 (working) days per calendar year

Financial
  • Access to the employee shares program
  • 40% shopping discount on products shipped and sold by Zalando, and 30% discount on Zalando Lounge
  • Discounts from a wide range of external partners

Family
  • Employee parents' forums and employee resource group
  • Supported transition into and out of parental leave, with a buddy and re-onboarding plan
  • 3 fully-paid child sick days per year
  • Free counselling, assistance, and referral service for all matters concerning yourself and your family via the F├╝rstenberg Institute
ABOUT ZALANDO LOUNGE
Zalando Lounge is an online shopping club for fashion and lifestyle products in 14 European countries. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. However, Zalando Lounge is so much more than discounts. Our strength lies in our focus on fashion: from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices. Working with our brand partners, we're pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion - and a new way to sell it.

https://www.zalando-lounge.de

Our values: https://jobs.zalando.com/en/our-founding-mindset

do.More - our sustainability strategy: https://corporate.zalando.com/en/sustainability

Follow us on Instagram: instagram.com/insidezalando

Please note that all applications must be completed using the online form - we do not accept applications via email.

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