Digital Analyst

Responsibilities:

• Work collaboratively to analyze traffic patterns, marketing campaigns and website performance, identify opportunities, create recommendations that inform strategy.
• Work closely with Digital Marketing and Digital Merchandising, and planning teams to forecast relevant KPIs against sales projections and goals.
• Lead construction of all campaign reporting, including campaign-by-campaign analyses , as well as weekly, monthly, quarterly and annual hindsight reporting.
• Partner with BI and IT teams to define and roadmap data modeling, visualizations and dashboards.
• Perform ongoing data validation and ensure integrity.
• Help build reporting framework to better understand consumer journey and shopping behavior.
• Synthesize complex multi-channel data sources into actionable insights and improvements.
• Analyze and model customer funnels, segments and A/B testing to improve campaign efficiency, acquisition and retention.

Qualifications:

• 2-4 years’ experience in ecommerce/digital analytics, Business, Marketing and/or Ecommerce.
• Advanced knowledge of Excel, Word, Powerpoint, Google Analytics.
• Proficiency in Power BI, Looker and API integrations a plus.
• Understanding of ecommerce/marketing and KPIs (CAC, CPO, LTV, CVR, Retention, etc).
• Detail-oriented, comfortable working with numbers, and able to apply statistical methods within a marketing context.
• Familiar with luxury fashion or related industry and international markets a plus.
• Excellent communication and visualization skills.