Digital Marketing Specialist

Toteme is looking for a Digital Marketing Specialist to join the team in Stockholm. In this role you will oversee all performance marketing-related activities, making sure that Toteme has a best in class online marketing funnel. You will manage Toteme’s paid search strategies and optimize the result of Toteme’s digital marketing efforts. 

The role

• Define Toteme’s overall long term performance marketing strategy, delivering on the goals in Toteme’s predefined growth plan, including proposed ROAS and budget targets
• Actively set the agenda for all paid search activities in the whole funnel, together with the team and partners
• Work closely with the Ecommerce Manager and team to ensure that Toteme proactively meet the customer needs across multiple dimensions
• Define the framework for testing, implementation and reporting on campaign performance through the pre-purchase funnel, site customer journey and cross-channel A/B testing
• Together with the team and partners, execute tests, collect and analyze data, and identify trends and insights in order to achieve and improve ROAS & ROI through digital marketing channels
• Together with the team and partners, effectively manage campaign expenses by staying on budget, appropriately estimating monthly costs, and reconciling any discrepancies that appear
• Gather, measure and report on total traffic and the efficiency of different initiatives (paid and organic)
• Define, report and analyze all relevant KPIs of current and past campaigns
• Track implementation, compliance, etc.
• Manage first, second and third party data
• Ensure appropriate on-site analytics for toteme-studio.com, including tagging, tracking and data management
• Drive the innovation agenda for continued development and improvement on a smaller and larger scale
• Constantly strive to improve Toteme’s offer to proactively meet the consumer on platforms used globally, as well as market specific platforms
• Collect insights on campaign performance for insight sharing with the Communication and Buying teams, etc.

Your profile 

• A BSc/MS degree in Marketing or a quantitative, test-driven field
• Proven digital marketing experience and success at managing campaigns across search engines and social platforms 
• The ability to balance brand and sales objectives while developing and managing full marketing funnels
• Broad functional knowledge and proficient with technical and operational aspects across several digital marketing segments, including digital advertising, SEO/SEM and how these capabilities interact
• An interest in total traffic, how channels perform together and how to optimize funnel and total ROAS 
• The ability to track multiple marketing initiatives, analyze results and recommend changes based on insights
• In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo and Search Ignite)
• Extensive experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture and WebTrends)
• Experienced with Google Data Studio
• Well-versed in performance marketing, conversion and online customer acquisition
• Experience from generating SEM and SEO reports
• Familiarity with A/B testing and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• On top of current trends and best practices within digital marketing

About you

• Solution-oriented with strong organizational and management skills
• Business and results-oriented with a strong commercial drive and a profit and loss mindset
• Strong analytical skills with a broad understanding of making decisions based on existing information and data
• Fluent in English

This is a full time position based at Totême's Stockholm office with an immediate start.