Brand Image Manager, Creative Presentation North America Wholesale

Ralph Lauren
New York, New York, United States
07 Jun 2022
15 Sep 2022
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration. Any offer of employment is contingent upon proof of full COVID 19 vaccinations upon hire. Accommodations due to medical or religious reasons will be evaluated in compliance with the law.

Position Overview
To develop and manage the creative process ensuring the visual aesthetic/customer experience of the Ralph Lauren brand is both enhanced and elevated in the wholesale market(s). The Manager will partner with the RD / RM to effectively and creatively grow the talent of the field team, as well as the wholesale brand business.

Essential Duties & Responsibilities
· Partner with the local RD/RM on the implementation of key seasonal strategies both commercially and creatively · Plan and own the installations within their regional flagships · Train the RD/RM field team to successfully execute interior changeovers and installations including merchandising, prop placement/composition, rigging of product on busts/mannequins and standards overall. · Review seasonal and monthly floor plans with Brand Managers to maximize sales and customer experience potential / assess planning, zoning, scheduling and execution strategy. · Partner with VP to identify creative opportunities to better elevate the seasonal and monthly deliveries. · Partner with SD on product placement that is in line with seasonal strategies to drive sales. · Conduct daily walkthroughs of Flagship or market store(s) to identify all improvement opportunity to ensure and elevated visual and creative customer experience. Inclusive of all fixture placement, R&M, and lighting. · Along with training and the visual presentation scope of work within stores, the Creative Manager will be a key store team liaison and partner for special events and marketing activations as well as new store openings or renovations in the flagship or local market store(s). · The Creative Manager will serve as the training lead within in flagship and or area market store(s) -leading the store teams in both planned local training sessions as well as store blitz activities or prototypes. · Work closely with Brand Managers to ensure scheduling and rotation visits are optimally supporting the flagship or area store(s). · Regularly meet with Brand Managers to confirm understanding of directive guides from our Creative Communication partners / providing feedback on successes and-or opportunities for future. · Communicate local market needs to the Creative Communications team. · At times will attend prototype shoots in NYC for the purpose of training as well as brainstorming with Creative Communication Partners on successes, opportunities or challenges for in store activations.
* Bi-Weekly touch base with VP & SD for creative updates.

Experience, Skills & Knowledge
· Visual merchandising and-or visual presentation/display/fine art/fashion styling experience · Demonstrated ability to balance maintenance and installations on a rolling calendar. · Ability to conduct installations outside of standard working hours (i.e., evenings after 9 PM, before store openings and weekends). · Project Management/Organization skills: proven ability to prioritize, work to a punch list, and hit aggressive deadlines with minimal direction. · Communication skills: ability to communicate effectively both in writing and in verbal conversation with peers, supervisors and direct reports. · General computer proficiency to include Power Point, Word and Excel. · Proven ability to understand RL aesthetic.