Freelance Marketing Content Writer - Italian - FARFETCH

Location
UK London
Posted
09 Jun 2022
Closes
09 Jul 2022
Ref
38eed21d-eb1c-4563-a737-1675b1c5c6aa
Function
Operations
Level
Manager
Hours
Part Time
Reporting directly into the Content Lead - Italian, you will be responsible for transcreating and localizing marketing content. You will ensure that our copy is customer-centric, effective and tailored across all FARFETCH channels, whilst capturing and protecting the FARFETCH tone of voice.

Proven experience writing and transcreating content is preferred, as is having a sound understanding of the luxury e-commerce landscape in Italy. To succeed in this role, you must have an extensive knowledge of the Italian language. You'll benefit from working with a large multi-lingual team of around 120+ employees within FARFETCH, which will present unique opportunities to interact with various departments and to learn cutting-edge localisation tools and solutions.

What You'll Do

    • You will be copywriting and transcreating editorial features and marketing content including (but not limit to) emails, advertisements and social posts
    • You are responsible for ensuring all copy follows our Tone of Voice and Style Guide across all channels and reaches Quality standard
    • You will work closely with other content creators to bring new ideas to optimise the content as well as to identifythe areas to improve
    • You will establish routines and standards for the team, including reporting, feedback and other quality checks
    • You are responsible for evolving the language within the business


Who You Are

    • You are highly proficient writing in Italian, and have a good level of fluency in English
    • You have a firm understanding of tone of voice, with an ability to adapt style to suit specific context
    • You have a great writing and transcreating style that is accurate and adaptable, with an impeccable use of grammar, syntax and cultural references
    • You enjoy collaborating and working alongside multiple stakeholders
    • You have good knowledge of the luxury fashion e-commerce landscape in Italy, its players and its consumers
    • You thrive in face of ambiguity and a fast-paced and deadline driven working environment, embracing unexpected challenges in a calm manner
    • You are comfortable with digital work on an in-house CMS You are comfortable working with CAT Tools


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