Specialist, Digital Merchandising and Content- Americas

Overview: The Digital Merchandising and Content Specialist will support online business initiatives and merchandising strategies to increase sales and site conversion, coordinating cross-functional efforts to drive growth, and continuously improve the client experience.

Key Accountabilities:

Lead digital merchandising to drive digital sales growth and improve client experience

• Optimize product sequencing daily/weekly based on sales, inventory, and brand priorities.
• Analyze performance & optimize product grids based on product trends, opportunities, and gaps
• Monitor on-site search trends and identify opportunities.
• Assist with product recommendation program (external vendor/AI algorithm) and testing pipeline.
• Partner with inventory teams to maintain product availability based on retail inventory.
• Conduct regular on-site testing, proactively identify and correct issues that surface.
• Maintain awareness of competitive landscape and identify trends and opportunities for site improvement.

Manage site content optimizations, in partnership with global team

• Provide inputs on all site content for United States and Canada (English and French) sites, review and adjust translations.
• Assist in briefing specific regional e-retail content when needed.
• Identify and coordinate in-flight site content optimization based on performance.
• Manage local client communications: shipping banners, FAQ, store information, etc.

Track Canada site performance and share weekly & monthly insights with larger e-retail team as well as Canada MVP and leadership team

• Provide insights on performance drivers
• Proactively identify, prioritize and execute initiatives to drive growth and elevation of client experience