Head of Wholesale

London (Central), London (Greater)
10 Jun 2022
30 Jun 2022
Contract Type
Full Time

The Head of Wholesale will be responsible for the development of our wholesale distribution across all categories on a global scale. You will lead the acquisition of new strategic accounts as well as maximizing the opportunities with our current customer base. A natural leader you will direct and develop the wholesale and logistic team and be influential across all areas of Emilia Wickstead to ensure we meet our commercial targets whilst enhancing our culture. 

Responsibilities will include


  • Create the commercial sales strategy to achieve both short term and long term commercial targets
  • Deliver new business opportunities and customers to develop our global business and enhance brand awareness 
  • Collaborate with key strategic accounts to achieve mutual sales growth via product selection
  • Provide commercial insights on the collection development including recommending capsule collections with strategic accounts to maximize turnover
  • Build and maintain commercial relationships with key industry players and accounts
  • Lead and execute the wholesale showroom each season for all categories (RTW, Accessories, Homeware, Footwear and Swimwear) across all markets (New York, London and Paris) utilizing our brands guidelines
  • Negotiating trading terms to maximize business revenue whilst nurturing relationships
  • Create the Emilia Wickstead store and e-commerce buys per season to showcase the collection in our direct to consumer channels.
  • Carry out trainings to all relevant accounts to ensure retailer teams are aligned with the brand image and ethos
  • Create and distribute commercial assets including line sheets to support the customer journey.
  • Plan the exit stock strategy, analysing margins to maximise the company’s profitability


  • Create merchandising plans per season to provide guidelines to the design team on commercial skus and key fabrics per collection
  • Develop best in class sales reports on top-selling styles, fabrics, SKUs and categories both sell in and sell out
  • Prepare detailed pricing pyramids to ensure the collection meets key price points for each category 
  • Analyse the weekly sell through reports to capture current trends and provide feedback to the management team


  • Develop, motivate and recruit your direct reports leading to long term succession planning
  • Lead the wholesale and logistics teams to maximize sales potential per market and ensure all deadlines are met
  • Deliver seasonal store trainings to the members of staff 

The ideal person will have:

  • +4 years in the luxury fashion industry in a sales leadership role
  • Proven track record of increasing revenue with authenticity
  • An extensive global network within the luxury industry
  • Excellent negotiation and presentation skills
  • Will speak fluent English (and other languages are a plus)
  • London Fashion Week, E-commerce shoots and creative campaign experience
  • A strong understanding of the fashion production process
  • Knowledge of Zedonk and Shopify would be a plus