Manager, Loyalty Marketing

Neiman Marcus
Dallas, Texas, United States
11 Jun 2022
09 Sep 2022

Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG's brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and, catering to loyal luxury customers globally. NMG also owns five Last Call stores and, an e-commerce site that offers premium furniture and home decor.

As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.

Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG's goal is to offer customers a seamless experience across its stores, online, and remote digital selling.

NMG's priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few.

As part of NMG's Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being "All Heart." NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.

NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love - love for customers, love for associates, and love for brand partners.


The Loyalty Manager will join the Customer Loyalty Strategy team at Neiman Marcus to lead the strategic evolution of the Neiman Marcus InCircle program. We are towards a truly differentiated value proposition that drives member loyalty and creates incremental value across Neiman Marcus and Bergdorf Goodman.

Qualifications - External

Key responsibilities:
  • Align InCircle structure and benefits with customer insights/segmentation and relevant market research
  • Evolve member value proposition, offers, and experiences with a view to personalize for specific subsegments
  • Deliver on InCircle program goals, including acquisition, development, and retention. Manage reporting and continuous improvement thereof
  • Drive test agenda, including design, KPI definition, implementation, and measurement in partnership with Customer Insights and Finance organizations
  • Develop and execute against InCircle marketing calendar; lead InCircle projects to ensure key milestones are met and project requirements are delivered on time
  • Collaborate with Creative and Integrated Marketing teams to create compelling InCircle moments within broader NM campaigns and stand-alone InCircle marketing. Manage the creative request process for program asset needs. Assess effectiveness / P&L impact in partnership with Customer Insights, Media, and Finance teams
  • Monitor competitive and industry trends to serve as subject matter expert within the organization
  • Co-manage day-to-day relationship with Private Label Credit Card (PLCC) financial partner

  • At least 3 years' experience in loyalty marketing or related subject matter
  • Retail oriented with a strong analytical ability
  • Proficiency in Microsoft Office (MS Excel & PowerPoint)
  • Strong project management skills
  • Experience with personalized customer programs a plus
  • Experience with Customer Data Platforms, mobile apps, and / or loyalty systems a plus
  • Ability to multi-task, prioritize, and coordinate support functions
  • Excellent communication and presentation skills
  • College degree in Marketing or a related field

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