Senior PR Manager
- Recruiter
- Koibird
- Location
- London, United Kingdom
- Salary
- Competitive
- Posted
- 13 Jun 2022
- Closes
- 13 Jul 2022
- Ref
- KOI-BOF-1658169022786148
- Function
- PR & Communications
- Level
- Manager
- Contract Type
- Permanent
- Hours
- Full Time
KOIBIRD is seeking a motivated Senior PR Manager to join its growing team. The Senior PR Manager will be responsible for implementing the brand’s global PR & influencer strategy, alongside the development of commercial partnerships and market expansion initiatives.
Responsibilities
- Develop and execute the global PR & influencer strategy on a seasonal basis
- Cultivate new and existing press & influencer relationships at target publications within KOIBIRD’s core markets, holding a key focus on new media
- Outline & craft relevant PR materials for the season - press releases, PR lookbooks, weekly product mailers
- Manage the Fashion & PR Assistant and oversee editor communication & reporting
- Define focus markets, media lists and key messages to pitch to editors
- Manage all press budgets
- Liaise with Buying team to ensure strong editorial coverage in line with key product categories that need to be pushed for the season ahead
- Generate and manage all PR events to help promote KOIBIRD’s concept and product focuses in an engaging way
- Manage & co-ordinate founder interview & profile requests
- Manage and support commercial partnership proposals, with an emphasis on KOIBIRD’s prospective growth markets
- Produce and execute influencer & press gifting programs
- Strengthen KOIBIRD’s network of influencers / brand ambassadors to help promote visibility within key markets
Experience
- Minimum of 4-5 years relevant experience gained within the luxury fashion arena - agency experience preferred
- Strong existing relationships with key UK & international media
- Pro-active approach to seasonal strategies - ideas-driven with an excellent understanding of new media
- Results-focused with an ability to work independently within a dynamic, high-energy team environment
- Exceptional written & communication skills
- Competence in managing multiple projects under tight deadlines
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