Senior Manager Business Analyst (Membership & Loyalty)

Recruiter
PVH
Location
Amsterdam, Netherlands
Posted
14 Jun 2022
Closes
07 Sep 2022
Ref
PVH1USR31782WDINTERNALENGLOBALEXTERNAL
Function
Marketing
Hours
Full Time
About PVH Corp.

PVH is one of the most admired fashion and lifestyle companies in the world. We power brands that drive fashion forward - for good. Our brand portfolio includes the iconic CALVIN KLEIN and TOMMY HILFIGER brands. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That's the Power of PVH.

The new Membership Program

Tommy Hilfiger is getting ready to relaunch its membership program. The new concept will make consumers part of our 'Waste Nothing, Welcome All' brand ethos tying together sustainability and pop culture in an iconic proposition. The program will play a pivotal role in our journey to strengthen our direct digital connections with consumers. It will go live in 2022 and be gradually rolled out across Tommy's website and markets. We are putting together the teams that will help us to realize this bold ambition.

We are on a journey to realize the full potential of membership at Tommy Hilfiger!

The team

The Value Proposition team is responsible for defining and continuously improving the narrative and value proposition of the program and designing the benefits that members will enjoy as part of the program across European markets, online and in stores. The Value Proposition team builds the concept and evaluates the business case, both from commercial value and brand equity perspectives. They empower the other sub-teams within the program with benefits' specifications and design guidelines to deliver the benefits in the local stores and the Tommy.com website. The team includes people with commercial, marketing and technology backgrounds, making it truly cross-functional.

The Position

The Business Analyst will be responsible for creating, refining, and continuously improving a set of benefits for the Membership program. You are expected to support the team with creative ideas and turn those into full-fledge concepts. You will be expected to collaborate with other teams to sketch out consumer journeys, test benefits with consumers, build a compelling business case (i.e., evaluate branding & commercial value) within the program objectives and check feasibility.

Key Responsibilities:
  • Build benefits and program concepts - support the wider Membership team with insight generation workshops, consumer journey mapping, etc. and synthesizing concepts
  • Build corresponding business cases for those concepts to understand commercial & branding viability against strategic ambition for the program; gather data on existing benefits throughout the organization
  • Work closely with the tech and Omnichannel Experience teams to evaluate feasibility & timeline
  • Drive testing (qualitative, quantitative, real-life A/B testing) of those concepts and benefits
  • Report its performance continuously, benchmark proposition through external research to ensure that it is up to date with the market trends and our competitors

The Ideal Candidate:
  • University degree (e.g., in Engineering, Business, Marketing, Economics, Econometrics)
  • Minimum of 4 years of experience in Membership & Loyalty program management, CRM, omnichannel service design or consulting
  • Results-driven, analytical, and quantitative with good data-driven decision-making skills
  • Entrepreneurial spirits, strong interpersonal skills, and an excellent team player
  • Proven ability to solve problems creatively
  • Self-starter with experience owning/driving projects to completion in an autonomous way
  • Comfortable with agile product development methodologies and an iterative style of working
  • Excellent written and verbal communication skills in English; able to present with clarity and conciseness
  • Empathetic and understanding of consumer needs

What You Can Expect from Us:
  • Acompanyculturethat fostersdevelopment, offering trainingand learning opportunities through our very own PVH University
  • An international environment which respects diversity, equality,and individuality
  • Amonthly Covid home-office budget
  • Asmart work programthatempowers ourassociates to workfrom home in the Netherlands, withina flexible schedule
  • Abeautifulstate-of-the-artCampus with a gym, restaurants, right in front of the Amsterdam harbour

Please include a cover letter with your application. We would love to know why this is THE role for you!

COVID-19and Working at PVH

As we continue to navigate the impact ofCOVID-19, the health, safety and well-being of our associates remains our #1 priority. As a result, your recruiting processmay be conducted remotely, primarilyvia phone and video calls. Once you're onboard, you'll join in our Work Smart hybrid way of working, which is focused on connection, collaboration and community, with our dynamic offices and workspaces there to facilitate teamwork and innovation.

In your initial call, our Talent Acquisition Team will outline the full details of our Work Smart hybrid working policy, as well as any adapted measures that may be in place based on current government guidelines.

PVH Europe and ourbrands,TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.