Head of Marketing

Location
London (West), London (Greater)
Posted
14 Jun 2022
Closes
07 Jul 2022
Function
Marketing
Level
Manager
Contract Type
Permanent
Hours
Full Time

Job description 
 
Position:  Head of Marketing

Reports to:  Chief Trading Officer

Position description

At WYSE London, customer is at the heart of all that we do.  

Due to the expansion of the team we are looking for a Head of Marketing who will be responsible for setting and executing our customer calendar and contact strategy.  They will be accountable for media spend and achieving our customer and sales targets within the agreed CPA. The Head of Marketing will manage all digital selling channels, e-mail, store marketing and direct mail. 

The full-time position is based in Head Office at Shepherds Bush, with some remote working a possibility.  

 
Key responsibilities: 

Planning and trading Marketing calendar and investment to deliver customer and profit targets across channels 

KPI planning, forecasting and reporting  

Proposing, agreeing and managing annual cost budgets 

Work with the Brand, Product, Ecommerce and retail teams to deliver a relevant, aspirational and seamless customer experience 

Set the segmented communication strategy by channel (digital and physical) 

Ensure accurate and timely delivery and reporting of CRM campaigns to retain our active customers, re-engage lapsed customers and acquire new ones 

Increase life-time value through personal and relevant life-cycle programmes 

Design and execution of campaigns across all customer touchpoints (print, digital and physical) 

Agency/supplier briefing and relationship management. 

Work with and challenge the agency partner on results, methodology and reporting  

Regularly review all agency relationships to ensure they are strategically aligned with growth plans  

Test and learn in new channels and markets 

Build, manage and support your team to deliver the strategy 

 

Knowledge / Skills: 

Significant experience of and a proven track record in omni-channel retail managing and supporting marketing campaigns including paid social, PPC, programmatics, direct mail and in-store 

Excellent understanding of CRM marketing and technology, best practice and GDPR regulations  

Email marketing experience, including email metrics.  An in depth knowledge of Klaviyo would be preferred.  

Effectively communicate, collaborate, impact and influence internal and external partners 

Analytical in mindset, comfortable with numbers and data. 

Able to simplify data and performance and communicate clearly 

Commercial and tenacious 

Empathetic, able to get into the mindset of our customer 

Used to working in a fast-paced environment and prioritising workload, ideally in a clothing brand selling at premium prices.  

Independent self-starter used to a dynamic, ever-changing environment  

A natural leader and manager with a positive outlook and mindset excited by the opportunity to build a fantastic team 

 

 

 

 

 

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