Head of Marketing
Position: Head of Marketing
Reports to: Chief Trading Officer
At WYSE London, customer is at the heart of all that we do.
Due to the expansion of the team we are looking for a Head of Marketing who will be responsible for setting and executing our customer calendar and contact strategy. They will be accountable for media spend and achieving our customer and sales targets within the agreed CPA. The Head of Marketing will manage all digital selling channels, e-mail, store marketing and direct mail.
The full-time position is based in Head Office at Shepherds Bush, with some remote working a possibility.
Planning and trading Marketing calendar and investment to deliver customer and profit targets across channels
KPI planning, forecasting and reporting
Proposing, agreeing and managing annual cost budgets
Work with the Brand, Product, Ecommerce and retail teams to deliver a relevant, aspirational and seamless customer experience
Set the segmented communication strategy by channel (digital and physical)
Ensure accurate and timely delivery and reporting of CRM campaigns to retain our active customers, re-engage lapsed customers and acquire new ones
Increase life-time value through personal and relevant life-cycle programmes
Design and execution of campaigns across all customer touchpoints (print, digital and physical)
Agency/supplier briefing and relationship management.
Work with and challenge the agency partner on results, methodology and reporting
Regularly review all agency relationships to ensure they are strategically aligned with growth plans
Test and learn in new channels and markets
Build, manage and support your team to deliver the strategy
Knowledge / Skills:
Significant experience of and a proven track record in omni-channel retail managing and supporting marketing campaigns including paid social, PPC, programmatics, direct mail and in-store
Excellent understanding of CRM marketing and technology, best practice and GDPR regulations
Email marketing experience, including email metrics. An in depth knowledge of Klaviyo would be preferred.
Effectively communicate, collaborate, impact and influence internal and external partners
Analytical in mindset, comfortable with numbers and data.
Able to simplify data and performance and communicate clearly
Commercial and tenacious
Empathetic, able to get into the mindset of our customer
Used to working in a fast-paced environment and prioritising workload, ideally in a clothing brand selling at premium prices.
Independent self-starter used to a dynamic, ever-changing environment
A natural leader and manager with a positive outlook and mindset excited by the opportunity to build a fantastic team