Digital Marketing Specialist

New York City, New York (US)
$60k-$70k + Bonus and Benefits
14 Jun 2022
14 Jul 2022
Full Time

Yigal Azrouël is seeking a Digital Marketing Specialist to join their team. A vital position, working in tandem with the Global Communications Director, to oversee the development and management of digital marketing and social media. Works closely with online media, graphic design/creative partners and external PR agents on the creation and distribution of content across internal and external channels. Requires strong technical and graphic design skills, project management skills, attention to detail, speed, efficiency and creative writing & thinking. The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. 



  • Maneuver digital marketing campaigns through all areas of the project life cycle


  • Clearly understand and implement digital marketing campaigns which fit client needs


  • Provide analytical reporting of campaigns to stakeholders


  • Support Global Communications on all Digital Communications


  • Managing and implement all web and social media initiatives


  • Liaise with internal departments, media and external agencies for distribution of content across digital and social media channels


  • Assist with creative development and production for marketing collateral, web content, photoshoots/ look books and special event


  • Manage content and copy updates for website and e-commerce, digital mailings and e-marketing; as well as creative writing and content management for Insider blog


  • Manage calendar for scheduling and distribution for all web and social media content related to PR and Marketing


  • Build relationships with digital media representatives for marketing promotions & partnerships


  • Work closely with Press Coordinator on sourcing, hiring and training of digital media PR interns, delegate responsibilities and oversee program and intern development


  • Work closely with the Press Coordinator to develop and track industry editorial and event calendars (movie premieres, film and music festivals, galas, etc.)


  • Administrative support on budgets, vendors, invoicing related to Digital Marketing initiatives



  • Bachelor's degree or equivalent


  • 1-3 years experience in Digital PR/Marketing preferred


  •   Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)


  • Fluency in Adobe Softwares (PhotoShop, Illustrator, InDesign, etc.)


  • Experience with SEO and SEM Strong written, verbal and collaboration skills


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