PR & Communications Manager

The Manager, PR and Communications (in market) will support the brand on a local market capacity to create a consistent brand voice, building brand awareness, and playing a key role in developing brand concepts, campaigns, and initiatives.

They will be responsible for defining and implementing the brand strategy at market level in line with regional direction.

PR Strategy

• Implement on a local level the strategy for new campaigns and product launches, new store openings, and other business news.
• Develop and maintain local communications calendar, including key PR activations, news and ensuring alignment with business goals.
• Partnership with regional PR & Communications teams to build considered, strategic editorial plans for product launches, product news and PR programs/events that support business goals and PR directives

Partnerships and collaborations

• Develop local partnership opportunities and PR driven brand campaigns for product launches or key initiatives.
• Strategize and negotiate brand partnerships that include communications opportunities or collaborations.
• Build strategies to drive awareness on brand and product collaborations.
• Build and maintain strong relationships with and manage external agencies and key press, identifying opportunities for high visibility brand and product stories across the region.

Data and reporting

• Lead market research efforts, with a view to identifying trends and making recommendations.
• Utilize trends to develop and lead PR & Communications strategies.
• Manage and track PR & Communications budgets, effectiveness, and ROI.
• Compile and create presentations for internal management, retailers, partners, and international meetings.
• Present to and update frequently market leadership and regional Marketing & Communications teams.

Qualifications

• 5-8 years of marketing and communications experience, within luxury retail
• 5+ years of leadership experience
• Bachelor's degree / MBA preferred
• Excellent presentation, written and verbal communication skills, extremely organized and ability to prioritize
• Ability to work cross-functionally across different departments to eliminate silos and achieve aligned objectives
• Flawless attention to detail, be a team player, multi-tasker, creative thinker and excellent communicator
• A natural relationship -builder with the ability to work well with a strong network of peers and partners
• Experienced in digital analytics and social listening tools, measuring campaign ROI and analyzing metrics to support overall influencer strategy
• Understanding of financial and operational performance to ensure quality work and budget adherence

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