SEO Assistant

London, United Kingdom
15 Jun 2022
28 Jun 2022

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.


You will report to the SEO manager and will help carry out initiatives outlined in the SEO roadmap as well as support the team with day to day duties. This is a key support role working with the SEO specialists.


  • Support with important metrics analysis including crawling, indexation, rank tracking and duplication using SEO tools
  • Work through a Technical SEO training plan to gain an understanding of SEO
  • Audit Burberry website to find and fix issues
  • Identify user experience improvements and bots' behaviour
  • Support leading crucial technical projects together with products team
  • Work together with development teams to implement redirect requests, recommend internal linking changes and other Technical SEO specifications
  • Assist and build relationships with external and internal teams
  • Follow Google's latest algorithm updates


  • A passion to further your career in SEO
  • An understanding of SEO and the importance of Technical SEO
  • Strong analytical skills
  • An understanding of user analysis to improve user experience
  • Previous hands-on Technical and Content SEO experience
  • Up to date knowledge of the latest industry trends tools and algorithms, SEO best practices
  • Experience of project management software and excellent organisational skills
  • The ability to be able to work in a fast-paced environment
  • Interest in and knowledge of luxury fashion and e-commerce business
  • Comfortable with code - whilst you don't require the coding skills of a developer, you will understand HTML, Schema/JSON mark up, and the workings of JavaScript
  • Experience working with other search engines apart from Google


Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: United Kingdom || Not Applicable || London || MARKETING || CENTRAL - MEDIA || n/a ||