Associate Marketing Manager, Social Media

San Francisco, California, United States
16 Jun 2022
24 Aug 2022
About Athleta

For the past 22 years, we've committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It's what we do best, and we're on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we're strong, but together we're unstoppable.

About the Role

Athleta social channels are the window into the brand, where we foster community, build brand equity, and drive customer engagement. Our vision is to provide authentic and engaging social first content for women and girls to foster a place for brand love + loyalty.
To continue to grow, accelerate and scale our social channels we're looking for an Associate Marketing Manager, Social Media to join the team and hit the ground running with content innovation, content calendar management, and content execution.
Additionally, within this role you'll touch our influencer programming executing day to day agency management and contributing to driving broader awareness for the brand via meaningful influencer relationships.

What You'll Do

  • Drive content innovation with weekly brainstorms with cross-functional partnership-stay on the pulse / share out new content formats, platform updates, etc.
  • Execute weekly content briefs and manage content calendar (grid view, Opal)-partner closely with cross functional teams (editorial, creative, etc.) to ideate and execute content creation.
  • Oversee the development and implementation of social first content creation (studio shoots).
  • Influencer programming, day to day agency management to drive campaign strategy, meet timelines, oversee content approvals, and reporting to drive overall brand awareness.
  • Remain up to date on trending content, conversations, news, cultural events and emerging social formats

Who You Are

  • Minimum 2-3+ years of marketing experience with brand/agency-side developing social media creative, editing copy and engaging with an audience
  • Extensive knowledge of social media best practices
  • Skilled in innovative storytelling across social platforms-experience in concepting, briefing and managing social content calendars
  • Experience working with / managing agencies and internal partners
  • Has the ability to thrive in a fast-paced environment, comfortable adapting to the changing needs of the business / social trends
  • A strong cross-functional partner known for being a team player - easy to work with, positive, motivating, and incredibly collaborative

Benefits at Athleta

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row. US Candidates - Non NYCPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.US Candidates - NYCBeginning December 27, 2021 the City of New York requires all employees in the City who work on site to provide proof that they are fully vaccinated against COVID-19, unless an exemption from the vaccine requirement is approved due to an accommodation for a disability, a sincerely held religious belief or other legally protected basis (including status as a victim of domestic violence, stalking or sex offenses).

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