Corporate Relations Manager

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

The Manager will lead the creation and delivery of Burberry's Annual Report, and will own and maintain the brand's corporate channels, including its corporate website and social media. The Manager will act as a business partner to internal teams, working with Marketing, Digital and IT to unearth and share exciting stories relating to Burberry's innovation and digital agenda. Reporting to the Corporate Relations Director, the Corporate Relations Manager will be responsible for leading a best-in-class approach to corporate reporting and digital communications.

RESPONSIBILITIES

Corporate reporting

· Lead the project management of the Annual Report, working closely with multiple stakeholders from across the business to coordinate and draft core sections, and ensure the project's smooth delivery

· Partner with creative agency to determine the overarching theme and design of the report, in line with Burberry's brand guidelines

· Work closely with external partners to ensure content adheres to regulatory requirements

Channels

· Lead the day-to-day delivery and maintenance of Burberryplc.com, drafting and uploading content and making changes in the content management system as required

· Manage Burberry's LinkedIn page, working closely with teams across the business to draft posts that showcase impactful stories

· Monitor engagement and identify opportunities for improvement, maintaining a best-in-class approach

Innovation/digital communications

· Lead external communications for Burberry's innovation and digital agenda, driving awareness of how Burberry is engaging communities through emerging technology

· Build and maintain relationships with core business and finance press

· Work with Marketing and IT teams to unearth opportunities for robust and impactful storytelling

PERSONAL PROFILE

QUALIFICATION AND SKILLS

Strong Corporate Relations experience either in-house or at an agency 

Strong experience of managing communications/design/digital agencies, paired with a passion for digital  

Excellent project management skills; , able to lead a long-term projects in partnership with multiple senior internal stakeholders  

REQUIREMENTS

Relevant sector experience, a proven ability to work well under pressure, assiduous attention to detail and the ability to deliver to deadlines will need to be complemented by a friendly and flexible approach.  

The candidate will be able to develop close media relationships, be a team player, be able to use their initiative and be responsive to contact outside traditional working times.  

The candidate will need experience in handling complex media issues, while displaying an ability to simplify technical language and tell a strong story.   

Excellent media relations skills, able to handle complex media enquiries independently 

Strong experience of working to deliver integrated communications plans, working closely with brand and product marketing teams  

Strong experience in managing multi-channel communications campaigns and storytelling 

Passion for the brand and a detailed understanding of the luxury/fashion industry 

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: United Kingdom || Not Applicable || London || EXECUTIVE || CORPORATE RELATIONS || n/a ||