Senior Corporate Relations Manager

Recruiter
Burberry
Location
London, United Kingdom
Posted
19 Jun 2022
Closes
11 Sep 2022
Ref
152210-en_GB
INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

The role of the Senior Manager within the Corporate Relations team serves as a true deputy to the Corporate Relations Director, working to support the wider team across projects and with line management responsibility of the Press Office Assistant.

The role will employ proactive and creative media relations with international business and finance media, maximising major brand moments and digital advances for corporate storytelling. As owner of the global press office, the role has responsibility for maintaining best in class corporate digital channels, as well as leading on the management of our corporate publications such as the Annual Report and Burberryplc.com.

The role will also act as the dedicated to the day to day manager of our corporate reputation in Asia. Arguably one of Burberry's most important regions, it is essential the teams in-market marketing and communications teams maintain a single point of contact at the corporate centre. This will provide support on managing complex issues as well as identifying opportunities for active reputation building in line with the Corporate Relations Strategy.

RESPONSIBILITIES

This role will support the Corporate Relations Director in delivering the overall corporate reputation strategy and handling all issues relating to the external corporate reputation of the business, with specific responsibility for:

Corporate reputation strategy
  • Lead on the execution of specific aspects of the Corporate Reputation Strategy - expertly managing complex announcements, news and stories end to end while liaising with multiple internal and external stakeholders
  • Day to day management of our corporate reputation in Asia. Be the main point of contact for the Asia regional PR agency, working across multiple markets and managing multiple stakeholders to identify opportunities for storytelling and managing issues.


Corporate publications
  • Lead on the day to day delivery/maintenance of corporate publications and channels such as Burberryplc.com, maintain the best in class approach
  • Lead project management of the Annual Report - working closely with multiple stakeholders across the business and managing the copy-writer employed to help draft all sections (in partnership with internal experts)


Best in class press office
  • Responsibility for smooth running of the global press office and all associated processes
  • Line management of Press Office Assistant
  • Actively building and managing relationships with stakeholders across media and public affairs
  • Lead management of press office around significant announcements and financial reporting
  • Contribute to management of crisis communications
  • Lead management of integrated corporate storytelling across corporate digital and social channels


PERSONAL PROFILE

QUALIFICATION AND SKILLS

Strong Corporate Relations experience either in-house or at an agency

Strong experience of financial calendar and issues management in the UK and globally

Strong experience of managing communications/design/digital agencies

Excellent project management skills, able to lead a long-term project in partnership with multiple senior internal stakeholders

Excellent media relations skills, able to handle complex media enquiries independently

Strong experience of working to deliver integrated communications plans, working closely with brand and product marketing teams

Strong experience in managing multi-channel communications campaigns and storytelling

Passion for the brand and a detailed understanding of the luxury/fashion industry

REQUIREMENTS

Relevant sector experience, a proven ability to work well under pressure, assiduous attention to detail and the ability to deliver to deadlines will need to be complemented by a friendly and flexible approach.

The candidate will be able to develop close media relationships, be a team player, be able to use their initiative and be responsive to contact outside traditional working times.

The candidate will need experience in handling complex media issues, while displaying an ability to simplify technical language and tell a strong story. 

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: United Kingdom || Not Applicable || London || EXECUTIVE || CORPORATE RELATIONS || n/a ||