Senior Director, Strategic Brand Business Planning and Integration, TH Asia Pacific

Hong Kong, Hong Kong
20 Jun 2022
15 Sep 2022
Full Time

In this position, you are the go to person and responsible for strategic brand business planning, concept to consumer planning, go-to-market calendaring as well as the long-term strategic planning through consumer, product and channel; advice on all current and future brand concepts of Tommy Hilfiger. A clear oversight across all involved functions and departments through the full end-to-end process, including the partnership of global and local market partners for driving successful Power+ Plan.

Develop, benchmark and drive regional business analytics to provide strategic brand business planning efforts for all Tommy Hilfiger. Identifying trends and emerging issues that impact strategies and where necessary making recommendations on alternative courses of action. Work closely with all stakeholders to ensure data-driven decision-making and drive business and sales growth. Manage global brand HQ-led projects and execute in regional and local markets.

Implement and drive concept to consumer of a future end to end milestone process where creative concepts are at the baseline of the design direction and product development. All resulting into frequent consumer facing stories that create an emotional connection with our customers & consumers while closely tying back to our Brand believe.


Strategic Brand Business Planning
  • Utilize historical data and current trends, to capitalize and lead on new opportunities and preform risk planning and stress testing.
  • Understand and validate analysis by source, delivery, and category to merchants to understand prior performance and develop future goals.
  • Be the subject matter expert on consumer traffic and engagement.
  • Strengthen linkages across all planning and ensure effective and sufficient alignment to achieve business results and consistent communication throughout the planning.

Concept to Consumer
  • Create an end-to-end oversight model on each running and upcoming brand concept that brings together all key stakeholders across function in regional and local markets all the way through until launch.
  • Support the team in translating brand and business strategies into a framework of connected, holistic concepts that will impact consumer behavior & perception.
  • Own and manage this framework, the Global Brand Calendar, building it to become the dynamic, long term roadmap of Concepts that will deliver strategic objectives.
  • Improve transparency and alignment by driving adoption of the concept calendar and other supporting tools widely throughout the region.
  • Be the integrator between global, regional departments, local markets; driving cross-functional partnership and work closely together to deliver Concept on time and on objectives.
  • Set and manage the critical path for holistic execution of Big Bet concepts in the region. Provide feedback on overall process between global, regional and local markets on long term planning of Calendar and execution of Big Bets. Ensure governance process, feedback mechanism are in place to facilitate implementation and localization on the input and strengthen local consumer with business impact.
  • Lead the capture and report on KPI performance of concepts in Global Calendar. Lead learning sessions with all stakeholders to build a culture of learning, growing and agility.
  • Build data processes and leverage consumer insights, strengthen KPI evaluation and improve performance through learning and iteration.

Business Intelligence
  • Use the systems available to gather and analyze business data, prepare and present solutions to improve operational efficiency, net sales and overall profitability.
  • Ensure data analytical insights are available to support business functions - e.g. ROI on marketing spend, regional merchandise sell-through and store development costs/sqm across markets etc.
  • Manipulate data from various data sources for statistical studies and reviews, and determine solutions to respond and improve in association with the regional team.
  • Perform sales evaluations, analysis and present reports at the regional that help Tommy Hilfiger remains competitive in the markets.
  • Streamline execution of the end-to-end data management process to improve the productivity and efficiency, and to create new models for business dealings.
  • Provide thought leadership behind existing data models and business intelligence efforts that will reliable, agile and responsive to business needs/issues/demand generation and overall business growth.
  • Provide on a regional level Weekly/Monthly KPI reports in relation to all relative areas of the business.
  • Provide support to department heads during budgeting and forecasting of but not limited to net sales and costs.
  • Produce and deliver quality and timely reports and share analytical finding with the senior management.

  • Lead and work on appointed company projects/any tasks as required.
  • Be the go-to colleague for the brand team and other departments to workshop solutions and provide implementation support for related initiatives.