Sr Manager - Audience Experience & Email Personalization (Remote)

San Francisco, California, United States
22 Jun 2022
28 Jul 2022
About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that's run through those five decades is the phenomenal people that make up our brand - our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We've built our brand on staying true to our roots while always being out in front of what's next. If you want to be part of an iconic American brand, and help lead the way for where we're headed, we'd love to have you join us.

About the Role

The Senior Marketing Manager for Audience Experience + Email Personalization is responsible for owning the development and execution of Gap's email channel personalization testing and for managing email trigger programs. Through an Agile approach, this role is accountable for managing multiple concurrent personalization and email optimization tests from ideation to delivery, measured by engagement & sales. This person is also responsible for the email lifecycle and trigger program. The unique value this role brings is a 360 view of email strategy, process, and performance with the goal of creating a best-in-class personalized customer experience. This position will report to the Director of Audience Experience.

What You'll Do

Personalization Task Force
  • Own email personalization testing program as the Email Vehicle Lead, from test and creative briefs to kick-off and execution with vendors
  • Contribute to test ideation; forge relationships across teams and create pathways for brainstorming and innovation
  • Partner with email producers, vendors and technical managers on build requirement, scope definition and QA
  • Be data curious and self-sufficient in performing quick reporting and analyses to inform decisions using analytics tools such as Adobe Analytics
  • Communicate and scale winning test executions into evergreen strategies
  • Act as an email marketing subject-matter expert with the ability to communicate best practices and collaborate on strategy with senior cross-functional business partners
  • Refine and optimize email testing program processes from feasibility conversations through to implementation

Triggered Email
  • Manage current portfolio of triggered & transactional emails across Gap US + Canada
  • Explore and implement new high-value triggered programs for the brand
  • Responsible for monitoring performance of all existing and new triggered & transactional email programs, testing, optimizations, and driving overall success of these programs measured by increased engagement and sales.
  • Work closely with a cross-functional teams including the central email team, marketing & operations teams, email vendors, creative etc

Who You Are

  • 5-7 years experience in email marketing, CRM, and/or cross-channel marketing
  • Familiarity with automated and lifecycle digital marketing
  • Combine a results-driven analytical attitude with creative strategic thinking
  • Excellent written, verbal and interpersonal skills - able to articulate client-centric recommendations and influence decisions based on data and insights
  • Working knowledge of top email CRM platforms like Salesforce, email personalization platforms, and web analytics tools like Adobe Analytics required

Benefits at Gap

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row. US Candidates - Non NYCPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.US Candidates - NYCBeginning December 27, 2021 the City of New York requires all employees in the City who work on site to provide proof that they are fully vaccinated against COVID-19, unless an exemption from the vaccine requirement is approved due to an accommodation for a disability, a sincerely held religious belief or other legally protected basis (including status as a victim of domestic violence, stalking or sex offenses).

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