Social Media & Brand Specialist

Recruiter
Dion Lee
Location
New York City, New York (US)
Posted
23 Jun 2022
Closes
11 Jul 2022
Function
Marketing
Contract Type
Permanent
Hours
Full Time

THE ROLE

Dion Lee has an exciting opportunity for a highly motivated and experienced Social Media & Brand Specialist to work on our multi-faceted USA business. In this dynamic role, the successful candidate will be working closely with the brand, marketing and online teams to develop and facilitate social media content strategies, community management, photographic assets, special brand project support and other ad-hoc duties. This individual should be highly organized with an in-depth understanding of the social media landscape, both creative and analytical and possesses strong attention to detail.

 

PRINCIPLE RESPONSIBILITIES

  • Responsible for coordinating and implementing social media + content strategy to strengthen brand identity and grow a global audience
  • Support the brand + marketing team in building strategic campaigns to innovate across all social media platforms and amplify messaging across retail, wholesale and digital channels
  • Maintain the Dion Lee tone of voice throughout all social touchpoints
  • Support with the planning and execution of seasonal campaigns + content shoots from concept to delivery
  • Liaise with production and sales departments to ensure alignment of product delivery and content release
  • Coordinate with marketing, PR and communication teams to ensure brand consistency
  • Strategize innovative content ideas to enter new social platforms for the brand
  • Monitor and report on social media conversion and analytics
  • Management of all photographic assets and image library organization
  • Work closely with brand manager and e-commerce teams across marketing objectives from DIONLEE.com + e-newsletters
  • Be proactive and entrepreneurial in researching new ways to communicate with our audience
  • Strategize and support brand collaborations +  partnerships
  • Support with planning and execution of brand events
  • Monitor and report on social media conversion and analytics

 

REQUIREMENTS

  • 3+ years of relevant social media/digital marketing/creative experience, in-house or at an agency
  • Bachelor’s degree in marketing/ communications or a related creative field is preferred
  • Experience with social media platform management, with a deep understanding of popular and emerging social networks, both globally and regionally
  • Strong interest + passion for social media, art, music, fashion and architecture preferred
  • High proficiency in Photoshop, InDesign, Keynote, PowerPoint, Word, Excel and Google Drive suite
  • Positive attitude, detail-oriented, highly organized with a strong understanding of the Dion Lee brand
  • Strong written and verbal communication skills
  • Self-disciplined and motivated with the ability to work collaboratively in a fast-paced, creative environment with team members at all levels

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