Marketing Manager - Audience Experience (Remote)

Recruiter
Gap
Location
San Francisco, California, United States
Posted
23 Jun 2022
Closes
18 Sep 2022
Ref
R44033
Function
Marketing
Level
Manager
About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that's run through those five decades is the phenomenal people that make up our brand - our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We've built our brand on staying true to our roots while always being out in front of what's next. If you want to be part of an iconic American brand, and help lead the way for where we're headed, we'd love to have you join us.

About the Role

The Marketing Manager - Audience Experience, North America, is responsible for driving the strategy and performance of the email channel and optimizing how content comes together to create a compelling experience for each customer. The Audience Experience team is accountable for developing a compelling and synchronous cross-channel experience, measured by engagement/sales. The unique value this team brings is a deep understanding of personalization and segmentation strategy, a holistic view of market and customer experience, and analytical prowess to make messaging recommendations, drive strategy, and highlight channel innovation needs.

This position will report to the Senior Manager of Audience Experience, North America.

This role is based out of the SF office. Currently, job duties are being performed remotely. However, the Company may in the future require you/this role to be in the office on a full-time or part-time basis. Pursuant to Gap Inc.'s policy, all employees who wish to enter Gap Inc.'s San Francisco Bay Area, New York, and Albuquerque office buildings will need to be vaccinated, unless an exemption from the vaccine requirement is approved due to an accommodation for a disability or for a sincerely held religious belief.

What You'll Do

  • Responsible for the email channel strategy and execution through analysis, testing, and an understanding of trends and the industry to maximize traffic to gap.com
  • Lead email calendar strategy and planning including circ and segmentation strategy
  • Manage and coordinate calendar inputs across cross-functional partners and ensure alignment with business priorities
  • Analyze email data and monitor ongoing channel and audience performance across key metrics


  • Oversee triggered email program and manage performance and program updates
  • Own strategic projects based on business needs
  • Own cross-functional communications between internal and external teams across email
  • Execute a strong customer experience and fuel that vision through process, analytics, testing, innovation, and content to optimize our channel experiences


Who You Are

  • Self-starter, ability to define own plans within larger strategy of the business & autonomously execute.


  • Strong analytical skills and knowledge of excel are a must, Experience in Adobe Analytics a plus.
  • Positive attitude and ability to manage change, thrive in a fast-paced environment, deal with ambiguity, and prioritize multiple projects.
  • Tremendous organization, attention to detail, and process management.
  • History of effective cross-functional partnerships and working through multiple levels of an organization.
  • Strong written and verbal communication skills especially the ability to glean insights and tell a story from the data.


  • 4+ years of relevant marketing experience; email and/or lifecycle marketing experience preferred


Benefits at Gap

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row. US Candidates - Non NYCPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.US Candidates - NYCBeginning December 27, 2021 the City of New York requires all employees in the City who work on site to provide proof that they are fully vaccinated against COVID-19, unless an exemption from the vaccine requirement is approved due to an accommodation for a disability, a sincerely held religious belief or other legally protected basis (including status as a victim of domestic violence, stalking or sex offenses).

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