Head of marketing

Recruiter
OMNES
Location
London (Central), London (Greater) (GB)
Posted
23 Jun 2022
Closes
23 Jul 2022
Function
Marketing
Contract Type
Permanent
Hours
Full Time

OMNES is a fast-growing London label that’s changing the face of sustainable fashion. Responsibly produced and affordably priced, it’s a much-needed antidote to the disposable approach of big name fast-fashion brands, offering up clothes that are considered and impeccably made without costing the planet.

Main Responsibilities:

  • Define the annual budget and budget revisions for Marketing and social strategy
  • Set the marketing and social strategy
  • Establish and implement a complete and integrated / omni-channel marketing and social plan
  • Take ownership of development and implementation of the online and offline campaigns
  • Develop customer-centric event concepts which deliver on brand positioning and the strategy
  • Establish a key tone of voice
  • Periodic reporting: competition analysis, benchmarking and best practices
  • Build a CRM strategy and ensure the effective and efficient implementation of CRM campaigns
  • Set CRM KPIs and monitor performance of the CRM activities
  • Optimize OMNES’S visibility, at each door to deliver an on-strategy and consistent experience and brand image
  • Lead the team to ensure flawless implementation of marketing plans (budget, themes, timeliness)
  • Recruit, motivate, develop, coach and evaluate the team members to achieve targets
  • Business planning period: prepare and present marketing section of the annual business plan and quarterly review presentations to the brand board
  • Manage the budget in line with the marketing strategy

Requirements

  • Bachelor's degree in Marketing or relevant field. Master's degree is preferred
  • Minimum 8 years overall experience
  • Good understanding of retail KPIs, CRM
  • Excellent leadership and team management skills
  • Strong analytical and negotiation skills with commercial awareness
  • Highly organized and detail-oriented
  • Solution driven, resourceful, resilient, determined

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