Associate Marketing Manager, CRM

Old Navy
San Francisco, California, United States
24 Jun 2022
16 Sep 2022
About Old Navy

Forget what you know about old-school industry rules. When you work at Old Navy, you're choosing a different path. From day one, we've been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.

We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we're family.

About the Role

The Associate Marketing Manager will be a key member of the Customer Retention Marketing Team.

This individual will play a critical role in the development of the in-season email marketing calendar and contact strategies. They will be instrumental in ensuring that we are providing the most relevant and compelling experiences across email campaigns.

This is a great entry-level opportunity for someone who is new to the marketing world and/or interested in learning the ins-and-outs of email marketing strategy from the ground up.

What You'll Do

  • Own in-season change management for US and CDA email calendars
  • Support campaign email team in executing segmentation strategies and A/B tests in email calendar
  • Responsible for US and CDA site calendar change management
  • Ownership of Mexico email marketing program
  • Support campaign email team in performance reporting, specifically maintaining reporting documentation and pulling data for select projects
  • Help to identify and create A/B testing opportunities and new segmentation strategies for our campaign email programs
  • Partner with internal (Email Production, Central Email CRM and Operations teams) and external (email vendors) groups to ensure emails are executed flawlessly.
  • Support Director of Retention with special projects as needed

  • Positive attitude and ability to manage change, thrive in a fast-paced environment, deal with ambiguity, and prioritize multiple projects.
  • Strong project and time management skills
  • Outstanding written and verbal communication skills - ability to effectively organize and share information
  • Must have excellent attention to detail and a sense of urgency
  • Strong problem solving skills with ability to build strong cross functional partnerships and influence change, as needed
  • Passion for Old Navy and/or the retail/fashion industry.
  • Proficient with Microsoft suite, particularly Excel.

Nice to Have

1-2 years marketing experience, email marketing experience preferred

Experience with email vendors (Salesforce, Moveable Ink, etc) a plus.

Who You Are

Benefits at Old Navy

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row. US Candidates - Non NYCPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.US Candidates - NYCBeginning December 27, 2021 the City of New York requires all employees in the City who work on site to provide proof that they are fully vaccinated against COVID-19, unless an exemption from the vaccine requirement is approved due to an accommodation for a disability, a sincerely held religious belief or other legally protected basis (including status as a victim of domestic violence, stalking or sex offenses).