Freelance PR & Social Media Executive

London (Greater) (GB)
24 Jun 2022
24 Jul 2022
Contract Type
Part Time

Freelance PR & Social Media Executive



Who we are:

Tabayer is a fine jewelry brand inspired by the timeless and universal language of protection. Tabayer draws from the ancient symbology of protective objects and recasts it into distilled, contemporary forms. Each Tabayer piece is an object of guardianship beyond possession, composed of the elemental bonds between vulnerability and strength. At the core of the Tabayer ethos is a deep commitment to protecting the Earth. Tabayer pieces are handcrafted by master craftsmen in Italy from environmentally conscious and ethically sourced materials: Fairmined gold and diamonds certified in line with the Kimberley Process.



Who we’re looking for:

We are looking for a self-motivated, and detail-oriented Freelance PR & Social Media Executive to join the Tabayer team on a part-time basis (2 days a week). The role will support the brand’s marketing team across all PR and Social Media activities.


This position is hybrid in-person/ remote work. Candidates should be local to London for in-person working days. International travel may be required.





  • Assist the Marketing team with developing and implementing PR strategy to build brand awareness
  • Manage PR sample inventory, coordinate sample loan requests from press and internal teams, assist on the photo shoots where required
  • Support US and European PR agencies on brand assets, product information for press credit requests, file celebrity, and influencer images
  • Assist with event planning and coordination including Paris Fashion Week presentations Act as a brand guardian to ensure the brand's tone of voice and brand identity are consistent across all channels


Social Media

  • Assist with developing and implementing the Social Media strategy
  • Own the planning for the social content publishing including coordinating and re-versioning the assets to support the marketing calendar
  • Write, schedule, and optimize daily social posts across all social platforms
  • Monitor and respond to relevant celebrity/influencer dressing, community, and press comments to drive engagement
  • Assist with the organic influencer activations on the campaign and ongoing basis to increase the reach and brand awareness



Experience and Skills Required: 

  • 1-2 years experience working in a PR/ communications/ social media role within luxury/ fashion
  • A sense for the tone of voice and visual aesthetic, the ability to understand and implement a defined brand identity
  • Excellent verbal and written communication skills
  • InDesign, Photoshop, and video editing skills are a plus
  • Knowledge of Google Analytics and Facebook Business Manager is a plus
  • Ability to manage multiple projects and meet deadlines
  • Ability to work in a self-motivated and detail-oriented manner
  • Ability to travel internationally as required 

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