Senior Manager, Campaign Development and Graphics

Long Island City, New York
27 Jun 2022
18 Jul 2022
Full Time

Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale's like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.

Job Overview

Through our carefully curated selection of merchandise, we guide and inspire our customers to make style a creative source of energy in their lives. The Senior Manager of Campaign Development and Graphics is imaginative and a conceptual thinker with the ability to independently and through their team create graphic and 3D design solutions for in-store event campaigns that are engaging to the customer while maintaining our brand image. This individual is organized and collaborative with the skills to manage and coordinate the campaign planning process. The ideal candidate must be able to listen and respond to user needs, work effectively with cross-functional teams, and should be able to quickly learn business processes and identify opportunities for improvement. With a team of Visual Graphic Designers, the Senior Manager of Campaign Development/Graphics must be able to lead a creative team, focusing on developing and achieving goals through the team. This individual must be able to work under pressure, demonstrate an entrepreneurial spirit, strong organizational skills & the ability to partner with multiple teams. Must be agile.

Essential Functions
  • Creation of comprehensive layouts, graphics, 3D design builds and renderings with brand understanding, inclusive of type, Color, illustration, and fashion in support of Seasonal Campaigns.
  • Owns and coordinates the Campaign Development process, managing overall team priorities and workload.
  • Executes campaign communication inclusive of building inspiration decks, writing overviews, liaison between creative marketing, integrated marketing, and central visual merchandising.
  • Owns the creative development and graphic vision of Seasonal Campaigns and Special Projects.
  • Generates multiple comps for each project, conceptualizes and takes project through to execution.
  • Approachable leader who supports direct report development through collaboration and communication of company objectives and goals, with regular feedback and through quarterly check-ins and the annual review process.
  • Leads ideation team meetings for development of our campaign direction moving the planning process into production.
  • Owns development, sourcing, pricing, and administering purchase orders of campaign components.
  • Maintain brand image by reviewing all creative work of Graphic Designers and AVDs.
  • Creates style guidelines to ensure store teams maintain brand image through the correct use and scale of fonts.
  • Partners with stores on special campaign needs and manages art files made available to store teams.
  • Coordinates with internal and external sources to produce seasonal video content.
  • Partners with Director of Merchandise Communication and builds inspirational and presentation decks for all campaigns and special projects.
  • Works closely with Integrated Marketing to develop in-store visual moments and graphics aligning with philanthropic initiatives.
  • Oversees, prioritizes & delegates signage requests for promotional events, and stores.
  • Participates in new store openings, prototypes, and best practices of new concepts.
  • Research the newest design, typography, illustration, sign vehicles, fashion, culture and present to team.
  • Quality control of design, printing, creation of files, production.
  • Regular, dependable attendance and punctuality.

  • Bachelor's Degree from a 4-year college or university
  • 5+ years related experience
  • Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
  • Ability to drive projects with cross-functional teams, prioritize next steps, and align multiple priorities with different teams at a fast pace
  • Problem solving skills with ability to adapt to shifting business needs.
  • Fluency and experienced in utilizing/directing the following: InDesign, Photoshop, Illustrator, Adobe Acrobat
  • Spatial Design Skills and an understanding of 3-dimensional spatial design development and application.
  • Ability to read, write, and interpret instructional documents and reports
  • Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner. Ability to think creatively, strategically, and technically
  • Must be able to work independently with minimal supervision.
  • Ability to work a flexible schedule based on department and Company needs.

Physical Requirements
  • This position involves regular walking, standing, sitting, hearing, and talking.
  • May occasionally involve stooping, kneeling, or crouching.
  • May involve close vision, color vision, depth perception, and focus adjustment.
  • Involves use of hands and fingers for typing on keyboard and using a mouse.
  • May be a need to move or lift items under 20 pounds.
  • Frequent use of computers and other technology, necessary to perform job functions

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