Senior Manager, Marketing Insights
- London, United Kingdom
- Closing date
- 15 Feb 2023
- Senior Manager
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
To leverage sources of insight and intelligence to inform and empower key stakeholders to measure and enhance the impact of Marketing on brand and commercial goals.
Leading Marketing Insights in the global team - serving as a key point of contact for the Marketing Leadership and as a core insight partner within the wider business network
Sharing expertise with a wide range of stakeholders regarding the luxury consumer and research/ insights - advising on strategic implications
Delivering a range of reporting to the business, presenting regularly to ExCo members
Responsible for directing the Marketing Insights strategy and delivering against function objectives and scope, centred around three broad pillars: Consumer, Brand and Performance:
Commissioning primary research to answer key strategic questions and deliver in a Burberry-focused way, tailoring approach according to stakeholder
Directing a multi-market, bespoke Brand Tracker study that measures long-term health, equity, and positioning of luxury fashion brands
Partnering with the Analytics team to leverage econometric modelling (and wider projects), helping to establish clear conclusions and implications for Marketing, leading to optimisation of budgets and strategies
Monitoring short-term 'brand heat' through channels and social listening - evaluating performance against more granular, quick-moving KPIs
Partnering with channel leads to deliver campaign reporting that identifies holistic learnings, themes, and opportunities for future strategy development
Helping to advise channel leads on data/ insights, offering support as needed
Developing the Marketing Insight team and manage partner agencies effectively
Relevant education and solid previous of experience in marketing insight field is preferable
Highly proficient across primary and secondary marketing data/ tools (e.g., primary data, marketing KPIs, social listening, Google Analytics)
Experienced in commissioning and delivering quantitative and qualitative primary research
Experience managing and developing line reports and external partners
Experience working on analytical projects desirable
Excellent communicator, confident with senior stakeholders, able to acknowledge and manage conflicting priorities, both one-to-one and in a group setting
Ability to build strong relationships and influence
Strong attention to detail and highly analytical
Highly organised, energetic, positive under pressure etc.
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Posting Notes: United Kingdom || Not Applicable || London || MARKETING || CENTRAL - MEDIA || n/a ||
Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and intensive focus on design innovation, quality and heritage icons of the trench coat, trademark check and Prorsum knight, ensure continued brand purity and relevance globally across genders and generations.
At Burberry, every individual, every team and every function, shares an incredible passion for the brand and is guided by a ‘brand-first’ mind-set. Decisions are evaluated through the lens of the long-term health and vitality of the Burberry brand.
Burberry believes that in order to be a great brand it must also be a great company. Inspired by three Core Values - Protect, Explore, Inspire - rooted in the brand’s heritage and continually informing its guiding principles, Burberry leverages its compassionate and creative thinking culture to continually innovate and drive the brand forward.
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