Manager, SEO

Neiman Marcus
Irving, Texas, United States
29 Jun 2022
28 Oct 2022

Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG's brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and, catering to loyal luxury customers globally. NMG also owns five Last Call stores and, an e-commerce site that offers premium furniture and home decor.

As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.

Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG's goal is to offer customers a seamless experience across its stores, online, and remote digital selling.

NMG's priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few.

As part of NMG's Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being "All Heart." NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.

NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love - love for customers, love for associates, and love for brand partners.

Manager, SEO

About Bergdorf
  • As the house of extraordinary taste for almost 120-years, we are New York's original icon of style. The legendary window on inventive inspiration, Discerning since day one, we define the culture of fashion. We are a community of "creative ingeniuses" Cultivating experiences beyond the expected, and nurturing ideas that inspire the joy of discovery. We thrive on bringing exceptional creative talents together. We are unabashedly luxury. And luxury is ours to define. We are Bergdorf Goodman

The role
  • The Manager of SEO is responsible for creating a clear strategy and roadmap to improve rankings, optimize the customer experience and grow traffic and sales. This individual will partner with internal Dev teams, Merchandising, Marketing and a third party agency to lead execution, analyze and optimize strategies across platforms. This role requires technical experience, strong problem solving skills, prioritization, and the ability to turn insights into optimizations. Bergdorf Goodman is looking for someone with a customer-first mindset to ensure content is on brand, an ability to collaborate and influence stakeholders while supporting overall strategies set for the company.

  • Ensure SEO industry best practices are in place with agency partners
    • Serve as an evangelist for SEO across the company, working with cross-functional teams to instill best practices, update processes and improve communication
    • Educate and create SEO 101s as needed to garner support for large projects
    • Continuously stay on top of industry changes impacting the business, informing and educating stakeholders
  • Analyze performance and insights to determine optimization opportunities
    • Monitor SEO performance, including site speed, keyword and content optimizations, traffic, sales, rankings to determine opportunities to increase SEO contribution to sales; share learnings weekly and monthly with key stakeholders
  • Create a clear short and long term strategy and roadmap to grow SEO sales contribution and traffic
    • Evaluate current Bergdorf Goodman SEO performance and opportunities; develop roadmap to improve rankings, traffic and sales to create a strategy and roadmap
    • Prioritize SEO activities that have the biggest impact on traffic and revenue growth targets
  • Develop strong partnerships internally and externally to evangelize support
    • Collaborate with Product Management to improve partnership and processes, staying informed of major site and mobile re-designs impacting SEO, along with identifying, then prioritizing projects needing internal Dev support, owning projects from conception to launch
    • Work with Site Marketing and Creative teams to implement on-page optimizations, ensuring on-brand messaging
    • Closely align with Merchandising team to ensure agency supports content optimizations for top seasonal product priorities, new and exclusive products and sunset brands
    • Create new processes to ensure that content is on brand and optimized to grow traffic
  • Organize and manage the execution of SEO projects across internal and external teams, managing projects with partners from start to finish
    • Set up processes (meetings, lists with owners, deadlines), leading next steps and support for key needs across the greater organization
    • Evangelize and move key projects forward, finding solutions and leading cross functional needs to meet deadlines; partner closely with the greater organization on a technical roadmap
    • Implement content, keyword and meta tag optimizations ongoing, in partnership with the agency and Google industry best practices
    • Proactively problem solve as needed, finding short term solutions such to redirect out of stock page traffic, consolidate thematic pages, ensuring diligent maintenance for the program

  • 6-8 years experience in SEO, either in house or for an SEO agency
  • Knowledge of on-page SEO, technical SEO and search engine ranking factors
  • High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment
  • Personal commitment to putting the customer first, prioritizing user experience above search engines and adhering to Google Webmaster Guidelines
  • Strong analytical skills, drawing conclusions from data to make impactful optimizations; familiarity with Google reporting tools, along with Omniture and Tableau
  • Experience with Adobe Analytics, GSC, SEMRush, Brightedge, Plumslice
  • Impeccable attention to detail and strong organizational skills
  • Ability to prioritize at a high level, drive strategy and Bergdorf Goodman brand consistency while at the same time understanding of deep tactical SEO optimizations to manage the agency
  • Exceptional proactive project management and organization skills, with a keen eye for detail
  • Ability to work in a matrixed organization, passion to strengthen partnerships and proactively gain alignment

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