Digital Marketing Coordinator

The ideal candidate is passionate about digital marketing, has a “growth” mindset, and is eager to learn. The candidate also has strong project management skills and impeccable attention to detail, as he/she will support in reporting performance, maintaining our budgets, and communicating marketing campaigns and critical deadlines internally, and to our agency partners. Lastly, this candidate shows initiative and an eagerness to help improve current processes. This role is based out of our New York Corporate Office and reports to our Senior Paid Media Manager.

Responsibilities:

Support in all aspects of Paid Performance Marketing Campaigns, including:

• Manage asset requests for Paid Social, Paid Search, Display and more
• Assist in Weekly, Monthly and Quarterly reporting on all paid channel KPIs
• Coordinate external and cross-functional marketing calendars as they relate to paid channels
• Help to lead seasonal ad launches, liaising with agencies to ensure message changes
• Work with key stakeholders to build a testing plan for Paid Channels
• Help in the synthesis and analysis of performance, contributing recommendations that form the basis of our strategy for Paid Social, Paid Search and more
• Help to monitor and refine marketing budget for channels, ensuring accuracy and optimization
• Support in ad hoc analysis on campaign tests across our channels
• Support in the effective communication of campaign results for senior stakeholders, using PowerPoints, excel, etc.

Requirements:

• 1-2 years’ experience working in Digital Marketing (Paid Search or Paid Social)
• Previous experience in campaign management and execution preferred
• Strong communication skills, attention to detail and ability to manage multiple projects simultaneously
• Excel experience preferred
• Data-driven and a curious mindset – excited and not intimidated by new data technologies
• Driven by supporting others and thrives working in a team
• Team player and able to build strong relationship

At Veronica Beard, we are committed to creating and maintaining a workplace where every single employee can thrive and feel valued. As a company, we firmly believe that there is strength in diversity. We seek to recruit talent from a variety of perspectives and backgrounds and are actively seeking candidates with a dedication to advancing equity, inclusion, and racial and social justice in their work.

Veronica Beard is committed to an environment of mutual respect and is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state, or local protected class.