PR Manager

Tokyo, Japan
01 Jul 2022
26 Jul 2022

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.


Work closely with global, regional and local leads including merchandising, client engagement teams and local market teams to create coordinated PR marketing activation plans


  • Leading and managing the relationship with media stakeholders including editors, stylists, journalists, and influencers.
  • Developing PR strategy and action plans to drive brand elevation and revenue growth with clear product focus. Measuring brand exposure and identifying opportunities and areas of development.
  • Enhancing the relationship with local celebrities and influencers and integrating it into exposure strategy.
  • Connecting with UK headquarters and local departments such as retail and merchandising, so as to understand global strategy and best translate it for the local market, capturing branding and commercial opportunities.
  • Ensuring seamless integration with Bought and Owned channels to maximise impact and effectiveness.

  • Developing event strategy and action plans to roll out branding and commercially tactical initiatives. Taking ownership and involving global and local stakeholders for best execution.
  • Working closely with retail team and creating opportunities to engage with new customers and to retain existing customers, enhancing their loyalty.
  • Planning and arranging retail communication tools such as direct mailers, brochures, and e-DM. Collaborating with retail team to secure exposure in department store media, such as seasonal catalogues, websites, and in-store signage, in key sales momentum.
  • Managing event budget, setting clear KPIs, and measuring and reporting ROI.
  • Keeping an eye on competitors' activities, reporting best practices to UK and local key stakeholders.


  • Extensive experience in fashion PR and events
  • High level planning negotiation skills
  • Extensive retail and branding experience
  • Strong and effective communication
  • Excellent attention to detail/follow up
  • Interest and enthusiasm for marketing, branding, technology and digital communication
  • TOEIC Score: 850 or more


Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: Japan || Not Applicable || Tokyo || MARKETING || JAPAN - PUBLIC RELATIONS || n/a ||

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